Uncensored CMO
The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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Jaksot(289)

Improving your mental game - Dolvett Quince

Improving your mental game - Dolvett Quince

Dolvett Quince is a real inspiration to his millions of followers but it’s not his Fitness that captured my attention, although you cant argue with the chiselled good looks and winning smile, but his ...

28 Kesä 202149min

Making econometrics like art on a Friday and not maths on a Monday – Dr Grace Kite

Making econometrics like art on a Friday and not maths on a Monday – Dr Grace Kite

What we covered in this episode:What is Econometrics and why you do it?The critical role of people in any econometric projectCristiano, Coke and the complete misattribution of dataImportance of senior...

21 Kesä 20211h

The power of ideas that don't make sense - Rory Sutherland, Ogilvy

The power of ideas that don't make sense - Rory Sutherland, Ogilvy

Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. ​Before founding Ogilvy Change, Rory ...

7 Kesä 20211h

How I created the most successful agency of the 90’s - Rupert Howell, HHCL & Partners

How I created the most successful agency of the 90’s - Rupert Howell, HHCL & Partners

Rupert Howell is one of the founders of the advertising agency HHCL & Partners famous for campaigns for Tango, The AA, Ronseal, First Direct and Go amongst to name just a few. They were awarded ‘Agenc...

19 Touko 20211h 54min

Why Does The Pedlar Sing? - Paul Feldwick

Why Does The Pedlar Sing? - Paul Feldwick

“the buying of time or space is not the taking out of a hunting license on someone’s private preserve, but it is the renting of a stage on which we may perform” - Howard Gossage This is just one of th...

6 Touko 20211h 44min

Why every CMO needs a crisis to thrive - Damian Symons, Clear M&C Saatchi

Why every CMO needs a crisis to thrive - Damian Symons, Clear M&C Saatchi

Damian Symons is the CEO of Clear M&C Saatchi and author of 'From Choas to Clarity', which we reference a bunch in this conversation. He shares some of the excellent insight gained from this study of ...

29 Maalis 202138min

How to punch above your weight - David Thomas, Commercial Director, Southampton FC

How to punch above your weight - David Thomas, Commercial Director, Southampton FC

Confession time. As a Saints fan, this is certainly a case of mixing business with pleasure. But bear with me for a moment. A year ago Saints suffered the worst defeat in premier league history going ...

4 Joulu 202043min

Achtung! How to create and sustain attention - Orlando Wood, System1

Achtung! How to create and sustain attention - Orlando Wood, System1

Here's what we covered in this episode:Who is Orlando and what is Lemon all about?Have the insights in Lemon changed on the back of the Coronavirus crisis?How emotion plays out in online videoWhy emot...

18 Loka 202030min

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