UN 367 - James Nord. Fohr & Influencer Marketing.
Influencer marketing isn't just a trend, it's becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From au...
12 Kesä 202527min
UN 366 - IJRM. The Power of Anticipation.
In this episode, Adrian Palmer, professor of marketing at Henley Business School, discusses his research, published in IJRM, on anticipation in consumer behavior. He focuses on the often-overlooked pe...
5 Kesä 202526min
UN 365 - Mason Breeding. Gaming Influencers.
This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when...
29 Touko 202527min
UN 364 - Doug Hall. Proactive Problem Solving.
In this episode, Doug Hall, founder of Eureka Ranch and Brain Brew Distillery and a recognized innovation expert, discusses his book, "Proactive Problem Solving." He shares practical strategies for id...
22 Touko 202525min
UN 363 - YPulse. Ad Effectiveness and DEI.
In this interview, YPulse's MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions...
15 Touko 202528min
UN 362 - Karpukhina & Wang. A Silly Strategy.
Unlock your creative potential with the "Be Silly" strategy. In this interview, Tatiana Karpukhina and Jiabi Wang discuss their research showing how intentionally generating silly ideas can break ...
8 Touko 202526min
UN 361 - IJRM. Generative AI in Marketing.
An interview with Professor Jochen Hartmann about the use of generative AI in marketing, specifically focusing on comparing AI-generated images to human-created ones. Hartmann discusses research invol...
1 Touko 202529min
UN 360 - Rana Faure. Making the Most of Photography.
Photography expertise for personal branding and business success. In this interview, Rana Faure, a seasoned photo industry executive, shares how to select the right photographer, prepare for effecti...
24 Huhti 202525min
