Whisker Report - Episode 13 From TNR to PR: Raising Awareness for Pet Project Rescue
This week’s podcast takes a unique turn as hosts Alex and Mary welcome Maia Rumpho, executive director of Pet Project Rescue in Minneapolis, to discuss PR strategies for cat rescues. Pet Project Rescu...
27 Marras 202432min
Whisker Report - Episode 12 SuperZoo Secrets: Paws, Press, and PR Power!
Join hosts Mary Tan and Alexane Ricard on The Whisker Report, a lively podcast that helps pet industry professionals—from animal welfare advocates to pet product businesses—get the buzz they need. Mar...
15 Marras 202432min
Whisker Report - Episode 11 Marketing in 2024 with Ninety94
Our guest today is Lauren Carter, who is the founding partner of Ninety94, a boutique marketing firm & content creation hub for startups and small to medium sized businesses. We had the pleasure of wo...
30 Loka 202444min
Whisker Report - Episode 10 PR Powerhouse Peter Shankman Loves Waffles!
This week the Whisker Report is thrilled to talk to one of our idols, Peter Shankman! We like to call him the godfather of PR. The New York Times has called Peter Shankman “a rock star who knows every...
15 Loka 202429min
Whisker Report - Episode 9 Exploring the Amazon – Marketplace, That Is!
Amazon is so important now… everyone has at one point bought or sold something on Amazon. That’s why this week we’re thrilled to welcome Erin Gary of Accelerazon. She’s an amazing part of the Pet Indu...
7 Loka 202439min
Whisker Report - Episode 8 Press Releases – Who Do You Send Them To?
Mary, Alex and Mark discuss who to send your press releases to in different media outlets… and how not to annoy the recipient! Mary, having been on both sides, as both press and public relations, sha...
25 Syys 202430min
Whisker Report - Episode 7 Are You Media or an Influencer? And What’s the Difference Between PR and Marketing?
Mary and Alex answer these questions and more! Whether you're a pet store owner, a vet, or a pet influencer, understanding PR and Marketing can make a big difference in how you promote your brand. Pu...
14 Syys 202430min
Whisker Report - Episode 6 Tricia Montgomery: Fighting Pet Cancer for Greater Awareness
In this week's show, the Whisker Report dives into publicizing animal welfare nonprofits. Meet former animal welfare executive Tricia Montgomery, who recently started Moose's March, a national nonprof...
22 Elo 202429min
