
The Growth Metric No One Sets Targets For
Most ecommerce brands obsess over revenue, ROAS, and conversion rate - but ignore the one metric that actually drives long-term growth: lifetime value (LTV).In this Tuesday Tea Break episode, Nick bre...
17 Helmi 26min

Retaining Customers, Shopify Growth & Coffee: Brewing a Brand People Love
In this episode Nick sits down with Lorna Bruce, co-founder of The Bean Shop, to talk about building a coffee brand that customers genuinely love - and how they’ve grown a balanced business across Sho...
6 Helmi 39min

Branding A Shopify Store - The Unquantifiable Component For Success
In this episode, we skip the usual news roundup and dive deep into one topic ecommerce brands struggle with more than they realise: branding.This is about branding that works, not branding that just l...
3 Helmi 27min

What Ecommerce Brands Are Missing
In this episode, we break down what ecommerce brands should be focusing on right now - from email marketing and customer loyalty, to TikTok shifts, brand visibility, and platform updates that could im...
27 Tammi 16min

Ecommerce: Corporate vs Start-up Advantages & How to Track Data Better
Most Shopify brands think they’re data-driven… until they compare Shopify vs GA4 vs ad platform numbers and realise nothing matches.In this episode of Winning With Shopify, Nick sits down with Tom Arm...
23 Tammi 48min

The World’s Biggest Shopify Summit Is Coming...
In this episode of Tuesday Tea Break Talks, we announce one of the biggest projects we’ve ever launched - the unofficial Shopify Summit 2026.Our goal is simple but ambitious: to create the largest col...
20 Tammi 20min

Doubling Revenue Every Year - How Ethical Schoolwear Are Scaling Their Shopify Store
What happens when you combine ethical production, parent-to-parent word of mouth, insanely fast delivery, and simple, customer-first SEO?You build a Shopify brand that’s doubling year on year!In this ...
16 Tammi 49min

Tuesday Tea Break Talks Ep23: What Ecommerce Brands Must Get Right in 2026
We’re kicking off 2026 by breaking down how shopping habits are changing, what the latest Shopify and BFCM data tells us, and where ecommerce brands should focus this year.In this episode:• Ecommerce ...
13 Tammi 30min




















