How to Make B2B Paid Media Work With a Complex Sales Cycle — Dominick DeJoy | Ep 133
Paid media gets much harder when a customer doesn’t click an ad and buy five minutes later. In B2B, a deal might take months or even a year, involve several decision-makers, and pass through multiple ...
24 Syys 32min
How to Sell Without Pressure, Manipulation, or Sleazy Tactics — Marc Von Musser | Ep 132
Most entrepreneurs know they need to sell, but many hate the way selling feels. Pressure, scripts, manipulation, fear of rejection, and the constant need to “close” can make sales feel completely disc...
24 Syys 55min
Self-Doubt, Limiting Beliefs, and the Stories Running Your Life — Stan Lewis | Ep 131
You can know what to do, have the right information, and still find yourself hesitating when it’s time to charge more, become more visible, take a risk, or step into a bigger version of yourself. Some...
24 Syys 31min
Building a Seven-Figure Practice Without Burning Out — Helen Malinowski | Ep 130
What if burnout isn’t really a productivity problem? For many clinicians and helping professionals, exhaustion gets treated as something to fix with better schedules, stronger boundaries, or more disc...
23 Syys 20min
How to Future-Proof a Legacy Brand for E-Commerce — Joshua Lee | Ep 129
What happens when you’ve spent years building a trusted brand, but the way customers discover and buy products changes around you? Moving into e-commerce isn’t as simple as listing products on Amazon—...
23 Syys 30min
How to Build Business Systems That Scale Without the Founder — Bryan Baker | Ep 128
At some point, the habits that helped a founder build the business can become the very things holding it back. Every decision still runs through them, the team keeps asking questions, hours get longer...
23 Syys 31min
How to Build a Podcast Like a Media Business — John Katsavos | Ep 127
What if your podcast got 100,000 downloads—and almost none of them helped your business? John Katsavos learned that lesson after paying for a huge spike in downloads that disappeared the moment he sto...
23 Syys 43min
How to Use Business Storytelling to Stand Out in the AI Era — Paul Furiga | Ep 126
When everyone can create content with AI, simply publishing more isn’t enough. If your podcast, website, social posts, or marketing sound like everyone else’s, the problem may not be your content stra...
23 Syys 38min
