
E57: The future of retail in Vietnam — with e-commerce veteran Benji Lamb
If you're on LinkedIn and interested in Vietnam, you've probably already heard of Benji Lamb. He's the founder and CEO of Asia Circles, a company that partners with global brands to help them break in...
8 Syys 202544min

E56: Copywriting, killer audio ads and a drone show fail — the state of advertising in Vietnam
What’s really going on in Vietnam’s advertising scene? In this episode of You Don’t Know Vietnam, we sit down with creative director Espin Hoan to unpack the fast, loud, and ever-changing world of Vie...
12 Elo 202531min

E55: Can Hai Phong become Vietnam’s Shanghai?
In this episode of You Don’t Know Vietnam, Ian Paynton travels (virtually) to Hai Phong — Vietnam’s third-largest city and rising industrial powerhouse — to speak with Koen Soenens, the Sales & Market...
14 Heinä 202537min

E54: Why slow is better in speedy Vietnam – with kombucha entrepreneur Faya Nguyen
In Vietnam’s fast-paced F&B landscape, where trends explode and vanish overnight, kombucha entrepreneur Faya Nguyen chose a different path — and it’s working. In this episode, Faya shares how she grew...
1 Heinä 202527min

E53: Meet the stand-up comedian who made Durex Vietnam hilariously hyper local
Meet Ankita Ghosh, a creative director and stand up comedian who is based in Ho Chi Minh City and runs Saigon International Comedy. In this episode of You Don't Know Vietnam, she talks about the state...
17 Kesä 202535min

E52: Is Vietnam's richest demographic being ignored by brands?
Vietnam’s Gen Z may get all the attention but there’s another demographic with deep pockets and untapped potential. In this episode, Ian Paynton speaks with Lai Tien Manh, Managing Director of market ...
3 Kesä 202526min

E51: Redefining "Made in Vietnam" with the rise of homegrown innovation
Thomas Binh Do is the Director for Global Business and Cooperation at VINASA, the Vietnam Software and IT Services Association. Using his experience working with more than 600 of Vietnam's tech compan...
20 Touko 202534min

E50: Patriotism and PR disasters: What global brands MUST know about Vietnam
On the 50th episode of You Don't Know Vietnam, we talk to PR expert Minh Duc, who shares why 2025 is such a big year for Vietnam's PR and media sector. He reveals what you need to know about Vietnames...
6 Touko 202533min




















