E17: Building brand love in Vietnam's changing PR industry
Ivy Nhi Chau is the CEO and founder of Ivy + Partners - a PR agency based in Ho Chi Minh City that helps global brands share their stories in Vietnam. Today, she talks about how the PR industry in Vie...
29 Elo 202347min
E16: The explosion of Vietnam's middle class and what it means for global brands, with Thue Quist Thomasen
Thue Quist Thomasen is the CEO of market research agency Decision Lab in Vietnam. If there's anyone who knows about the trends driving Vietnam forward, it's him. Today, he talks about how the challeng...
1 Elo 202341min
E15: A looming mental health crisis? The pressures facing Gen Z in Vietnam
According to studies, more than a quarter of young people in Vietnam are depressed and almost 6% have attempted suicide. In this episode of You Don't Know Vietnam, We Create Content's cofounder Ian P...
25 Heinä 202339min
E14: "They said the menstrual cup wouldn't work in Vietnam," says Lincup's Linh Bach-Howell
Linh brought the menstrual cup to Vietnam. And she had a real challenge on her hands: how to sell menstrual cups in a place where nobody talked about periods? 8 years later, almost 3,000,000 women in ...
30 Touko 202343min
E13: There's no 'call my lawyer' in Vietnam, you have to build trust says entrepreneur Dave Bui
Since coming back to Vietnam from studying and working overseas, serial tech entrepreneur Dave Bui has absolutely smashed it. He grew a healthcare information platform called ViCare and sold it to Vin...
23 Touko 202333min
E12: WTF is Vinahouse? Beatboxer and looper Flow.D explains
In a country where the go-to music is love songs, Flow.D uses only his mouth to produce growly drum n bass with the goal to get Vietnamese audiences out of their comfort zone. Today, he talks about hi...
16 Touko 202351min
E11: Evolving tastes and Tik Tok are changing Vietnamese weddings says wedding planner Dang Hien Thao
If anyone knows about lovers in Vietnam, it's Thao. Along with her team, she's planned more than 500 weddings - most of which in the up-and-coming wedding destination of Danang. Today, she talks about...
26 Huhti 202341min
E10: Hanoi Rock City's DA on 12 years of setting the stage for Vietnam's indie scene
Hanoi Rock City has been giving musicians in Vietnam a platform for more than 12 years. It's an institution that DA has proudly kept alive despite the financial difficulties associated with such grass...
9 Huhti 202350min
