Podcast Episode
99% Invisible1 Sep 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Episoder(761)

Constitution Breakdown #4: Janet Napolitano

Constitution Breakdown #4: Janet Napolitano

This is the fourth episode of our ongoing series breaking down the U.S. Constitution.This month, Roman and Elizabeth turn to Article Two, which establishes the executive branch, alongside former Secretary of Homeland Security Janet Napolitano. Elizabeth also explains why Trump administration’s attacks on Venezuelan boats defy even the broadest interpretation of the president's war powers. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

28 Nov 1h 22min

Murderland

Murderland

Writer Caroline Fraser argues a chilling link between industrial poison, deadly design, and a generation of serial killers in the Pacific Northwest. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

25 Nov 27min

The Moving Walkway Is Ending

The Moving Walkway Is Ending

People once dreamed of sidewalks that could whisk them across cities. Somehow, that dream ended up at the airport. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

18 Nov 39min

How to Write a Joke

How to Write a Joke

Comedy writer Elliott Kalan (The Daily Show, The Flop House, Mystery Science Theater 3000, and co-host of the 99% Invisible Breakdown of The Power Broker) spills the secrets of how he grows jokes from tiny ideas into full-blown laughs.Joke Farming: How to Write Comedy and Other Nonsense is out on Nov 12. Find it in your favorite bookstore. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

11 Nov 31min

Gear (Articles of Interest)

Gear (Articles of Interest)

From buckskin breeches to Patagonia vests, uncover how America’s obsession with ruggedness and war shaped the clothes we wear every day. Avery Trufelman is back with an episode from Articles of Interest's latest season. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

4 Nov 59min

Constitution Breakdown #3: Sen. Elizabeth Warren

Constitution Breakdown #3: Sen. Elizabeth Warren

This is the third episode of our ongoing series breaking down the U.S. Constitution.This month, Roman and Elizabeth dive into Article One, Sections 8 through 10, which spells out what Congress can and cannot do. They unpack everything from the Commerce Clause to the taxing and spending powers, the Necessary and Proper Clause, and even a few long-forgotten quirks like letters of marque and reprisal.Then, Senator Elizabeth Warren joins to talk about Congress’s “power of the purse,” how it’s being challenged under President Trump, and what it means for the balance of power between the legislative and executive branches. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

31 Okt 1h 9min

Your Call Is Important to Us

Your Call Is Important to Us

What if all those dropped calls, endless wait times and dead end hotlines every time you try to reach customer service weren’t accidents but part of the plan? Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

28 Okt 29min

Hidden Levels #6: Segagaga

Hidden Levels #6: Segagaga

One SEGA employee chronicles the company’s struggles the only way he knows how: by turning it into a game.Hidden Levels is a production of 99% Invisible and WBUR's Endless Thread. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

24 Okt 40min

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