A Pragmatic Path for GenAI Adoption

In this episode, Gartner analyst Claire Alexander, discusses how marketing organizations are currently using Generative AI across teams. She shares practical tips for increasing the pace of Generative AI adoption in your organization and key watch outs on that path.

Claire Alexander is an Analyst in the Gartner for Marketing Leaders practice, advising CMOs and marketing leaders interested in raising the bar on their leadership and business outcomes. Ms. Alexander provides guidance on developing effective marketing strategies; improving marketing effectiveness through deliberate investment in talent, technology and operations; and on Digital and B2B marketing generally.