1970s: Conquering motorsport with Ferrari

Season 1: The TAG Heuer Carrera |

This time, we explore how the relationship between Heuer and motorsport was forged in the 1970s. A surprising deal with Ferrari placed Heuer at the center of the racing world and catapulted the gold 1158 CHN Carrera into a symbol of success.

Image: Heuer Carrera, Reference 1158 CHN

Show notes:

0:45 Tough time for Ferrari calls for better timekeeping

2:07 Heuer Centigraph: standard timekeeper for motorsport

2:25 Jack Heuer makes contact with Ferrari

3:22 Ferrari deal variations

4:08 1158 CHN Carrera: a gift for the Ferrari drivers

5:13 Heuer solidifies long-lasting relationship with motorsport