Justin Bieber's Coachella Coup: $10M Payday, No Agent, New Era

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Justin Bieber dominated entertainment headlines this week with his groundbreaking Coachella 2026 announcement that sent shockwaves through the music industry. Good Morning America reported that the pop superstar will headline the iconic festival alongside Sabrina Carpenter and Karol G, marking his first time as a main headliner at the desert gathering scheduled for April 10-12 and April 17-19, 2026.

What makes this announcement particularly noteworthy is how Bieber secured the deal - Rolling Stone revealed he negotiated directly with festival promoter Goldenvoice without an agent, earning a staggering 10 million dollars over two weekends. Industry insiders are calling it a groundbreaking move that showcases Bieber's newfound business savvy and independence. The timing couldn't be better, as he's riding high on the success of his experimental albums Swag and Swag II, both released in 2025.

Wife Hailey Bieber immediately showed her support on Instagram Stories with an enthusiastic post declaring "BIEBERCHELLA" complete with excited emojis. The Rhode skincare founder's public endorsement adds to what's clearly a celebratory moment for the Bieber family, especially after they recently marked seven years of marriage and their son Jack Blues Bieber's first birthday in August.

Behind the scenes, Bieber has been making major business moves. IMDB reports he recently parted ways with longtime business manager Lou Taylor and hired Johnny Depp's financial advisor Edward White, signaling a strategic shift in his financial management approach. This comes after he sold his music catalog to Hipgnosis for over 200 million dollars and severed ties with his fashion brand Drew House in April 2025.

Celebrity Net Worth now estimates Bieber's fortune at 200 million dollars in 2025, more than double his 2017 net worth. The Coachella deal represents not just a career milestone but a triumphant return to major festival headlining after years of personal struggles and career recalibration. With Swag climbing back into the Billboard 200's top five following the announcement, Bieber appears to be entering what sources describe as an exciting new era where he's fully in the driver's seat of his career.

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