Ep1169: Lauren Freund: Engagement Over Reach

Ep1169: Lauren Freund: Engagement Over Reach

Lauren Freund has spent the last few years inside her dream company, leading social media and influencer marketing at Canva. She describes why traditional influencer playbooks—optimizing for follower counts and reach—are increasingly outdated, and why she now screens creators for deep engagement, relevance, and the ability to truly carry Canva’s message. For her, the messenger is as important as the message, and influencer feedback is anchored in objectives and CTAs, not rewriting their voice. On the brand side, she runs every idea through a simple but demanding filter: why share and why care—why the company should post it, and why the audience would genuinely care. From there, she uses each platform’s “success signals,” like shares/saves or time-on-post, to decide when to use video and when carousels outperform. Lauren closes by reflecting on working at a product she genuinely loves and how the ever-changing worlds of social and AI keep the work exciting and experimental.#20MinuteLeaders #SocialMediaStrategy #InfluencerMarketing #CreatorEconomy

Avsnitt(1170)

Ep1107: Dorin Baniel: Thriving Amidst Adversity

Ep1107: Dorin Baniel: Thriving Amidst Adversity

Dorin Baniel shares insights from Israel’s vibrant startup and cybersecurity scene during challenging times. Despite the ongoing conflict, entrepreneurs and investors are adapting and maintaining business continuity. Discover how they are pushing forward with groundbreaking innovations, securing critical investments, and demonstrating unparalleled resilience.

17 Juni 202413min

Ep1106: Amir Haramaty: Innovating Business Processes through AI and Speech Recognition

Ep1106: Amir Haramaty: Innovating Business Processes through AI and Speech Recognition

Amir Haramaty shares his journey from cybersecurity to pioneering AI solutions, focusing on the power of voice-driven technology to revolutionize business processes. He discusses the challenges of integrating AI into traditional industries and highlights how his team's innovative solutions are making complex tasks simpler and more efficient. Amir's insights reveal the practical applications of AI, offering a glimpse into a future where technology enhances everyday work and drives measurable value in various fields.

13 Juni 202422min

Ep1105: Udi Goori: Bridging Digital and Health – A Journey in Innovation

Ep1105: Udi Goori: Bridging Digital and Health – A Journey in Innovation

Udi Goori shares his journey from a tech background to leading digital health innovations at Elements Health. He delves into the challenges of integrating diverse healthcare solutions, emphasizing the importance of collaboration, measurable outcomes, and a step-by-step approach to digital transformation. Udi reflects on the need for seamless integration in healthcare, comparing it to the evolution seen in other industries like e-commerce and digital banking. Discover how Udi’s passion for technology and people is driving a revolution in healthcare, aiming to make it more efficient, connected, and patient-centered.

11 Juni 202421min

Ep1104: Nuno Job: Reimagining Data Communication with Decipad

Ep1104: Nuno Job: Reimagining Data Communication with Decipad

Nuno Job shares his journey from a humble background to becoming the founder of Decipad. He discusses the challenges of making data accessible and engaging, emphasizing the disconnect many people feel with numbers, despite their importance. Nuno delves into his passion for transforming static spreadsheets into interactive, user-friendly documents, aiming to bridge the gap between complex data and everyday understanding. Through his experiences in the tech industry, he highlights the significance of building tools that allow for better communication and decision-making based on data. This episode offers a thought-provoking exploration of reimagining data communication and the potential impact on both personal and professional lives.

10 Juni 202425min

Ep1103: Michal Tzuchman Katz: Behind Kahun's Vision – Transforming Healthcare through AI

Ep1103: Michal Tzuchman Katz: Behind Kahun's Vision – Transforming Healthcare through AI

Michal Tzuchman Katz, Chief Medical Officer at Kahun, discusses the integration of AI and clinical reasoning in revolutionizing patient care. The episode explores the importance of conversational AI in understanding patient complaints, the impact of AI on physician decision-making, and the challenges and future of AI in healthcare. The conversation highlights the aim to enhance diagnostic accuracy, improve clinical decision-making, and create a healthcare environment that combines technology with empathy and understanding.

7 Juni 202420min

Ep1102: Ohad Parush: Revolutionizing Sales with Gong's AI-Powered Insights

Ep1102: Ohad Parush: Revolutionizing Sales with Gong's AI-Powered Insights

Ohad Parush, Chief R&D Officer at Gong, shares his journey from cybersecurity to leading AI innovations in sales intelligence. He delves into Gong's pioneering role in transforming sales conversations into actionable insights and the impact of generative AI on their platform. Ohad discusses the challenges of developing cutting-edge technology that enhances sales performance and the importance of simplicity and user-friendliness in delivering these advanced tools. Discover how Gong's revolutionary approach is shaping the future of revenue intelligence and driving success for sales teams worldwide.

6 Juni 202413min

Ep1101: Grant Singleton: Building PangoBooks – Discipline, Connection, and the Power of Reading

Ep1101: Grant Singleton: Building PangoBooks – Discipline, Connection, and the Power of Reading

Grant Singleton's journey from a high school baseball player with no business acumen to the founder of PangoBooks is both inspiring and transformative. After serving in the US Navy, where he learned discipline and resilience, Grant pursued a computer engineering degree. His passion for reading, reignited during the pandemic, led him to create PangoBooks—a social marketplace for books. Despite initial challenges and competition from giants like Amazon, Grant's dedication to connecting readers and making book trading accessible has turned PangoBooks into a thriving platform. Discover how his unique path and commitment to innovation are reshaping the way we think about books and community.

4 Juni 202421min

Ep1100: Qasim Saifee: Bridging Gaps in Employment - A Journey with ZipRecruiter

Ep1100: Qasim Saifee: Bridging Gaps in Employment - A Journey with ZipRecruiter

Qasim Saifee, COO of ZipRecruiter, shares his fascinating journey from his early days at Disney to leading one of the most influential job marketplaces. He delves into the complexities of modern marketplaces, discussing the challenges and opportunities of enhancing job seeker experiences. Learn how ZipRecruiter is revolutionizing the job search process by advocating for candidates, simplifying applications, and providing real-time feedback. This episode offers a deep dive into the future of career matching and the innovative ways value is created and delivered in today’s job market.

3 Juni 202419min

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