Ep1169: Lauren Freund: Engagement Over Reach

Ep1169: Lauren Freund: Engagement Over Reach

Lauren Freund has spent the last few years inside her dream company, leading social media and influencer marketing at Canva. She describes why traditional influencer playbooks—optimizing for follower counts and reach—are increasingly outdated, and why she now screens creators for deep engagement, relevance, and the ability to truly carry Canva’s message. For her, the messenger is as important as the message, and influencer feedback is anchored in objectives and CTAs, not rewriting their voice. On the brand side, she runs every idea through a simple but demanding filter: why share and why care—why the company should post it, and why the audience would genuinely care. From there, she uses each platform’s “success signals,” like shares/saves or time-on-post, to decide when to use video and when carousels outperform. Lauren closes by reflecting on working at a product she genuinely loves and how the ever-changing worlds of social and AI keep the work exciting and experimental.#20MinuteLeaders #SocialMediaStrategy #InfluencerMarketing #CreatorEconomy

Avsnitt(1170)

Ep131: Shiran Melamdovsky Somech | Program Managing Director at DriveTLV

Ep131: Shiran Melamdovsky Somech | Program Managing Director at DriveTLV

Shiran’s day job is the program managing director at DRIVE TLV and runs the commercialization program called fastlane. However, in the evenings she propels forward females in various aspects. Shiran was a managing partner of Yazamiyot, Israel’s leading community of over 5,000 members, and a volunteer at Saleet, an organization helping women at risk, working to integrate them into the hi-tech industry.

11 Sep 202021min

Ep123: Uli Gal-Oz | VP Business Development at Moovit

Ep123: Uli Gal-Oz | VP Business Development at Moovit

Uli is a technology entrepreneur with 25 years of developing early-stage start-ups. He was CEO of Aisys, Sanrad, Superfish, and SleepRate, and VP Business Development at Tango, Magisto, and now at Moovit. Uli combines his technology comprehension, market insight and business savviness to create and execute strategic growth plans for B2C and B2B technology companies.

11 Sep 202022min

Ep130: Tal Barnoach | General Partner at Disruptive VC

Ep130: Tal Barnoach | General Partner at Disruptive VC

Tal is a General Partner at Disruptive Ventures, a privately held venture fund run by investment professionals equipped with extensive global technology and media relationships. He also serves as a board member in various technological companies as Beamr, Anodot, Co-Cycle, Speed Up and Taylor Brands. Previously Tal founded and led companies such as S.E.A (IPO), Orca Interactive (acquired), Belnsync (acquired) and Dotomi (acquired) and helped found Sosa, a global network of tech innovation hubs.

11 Sep 202024min

Ep124: Shachar Peled | Europe Correspondent at Channel 13 News

Ep124: Shachar Peled | Europe Correspondent at Channel 13 News

Shachar Peled is a foreign affairs multimedia journalist, currently the Europe Correspondent for Israel’s News 13 and a contributor to Haaretz newspaper. She’s a former CNN producer and writer, and was a launch team member of media startup i24news, the first-ever multi-language international news channel in the Middle East. She’s a staunch advocate of social issues, from gender equality to human rights, and has focused her storytelling on these topics.

11 Sep 202023min

Ep126: Meagen Eisenberg | Chief Marketing Officer at TripActions

Ep126: Meagen Eisenberg | Chief Marketing Officer at TripActions

Meagen is the CMO of TripActions, previously CMO of MongoDB and on the board of G2, TinyPulse and Reactful. Before joining MongoDB, she was VP of Demand Generation at DocuSign. Named Top 25 for B2B Marketing Influencers, Meagen has advised over 25 tech companies such as Branch.io, Chorus.ai, Sendoso, CoreOS, Accompany, TinyPulse and SumoLogic, seven of which were acquired in the past two years. She has an MBA from Yale SOM.

11 Sep 202021min

Ep125: David Tennenhouse | Chief Research Officer at VMware

Ep125: David Tennenhouse | Chief Research Officer at VMware

David is VMware’s Chief Research Officer, where he leads the research & innovation activities that are accelerating and extending VMware’s technology leadership. Previously he was Corporate Vice President at Microsoft, Partner at New Venture Partners, VP of Platform Strategy at Amazon (and CEO of its A9.com subsidiary), VP and Director of Research at Intel and DARPA’s Chief Scientist and Director of its Information Technology Office. Along with all that, he was also a faculty member at MIT and holds a Ph.D. from the University of Cambridge.

11 Sep 202021min

Ep122: Liraz Margalit | Behavioral Economics & Customer Experience

Ep122: Liraz Margalit | Behavioral Economics & Customer Experience

Liraz Margalit, PhD, is a Social Psychologist who specializes in Behavioral Design and Decision Making. She integrates Neuropsychology and Behavioral Economics perspectives to analyze User behavior and deliver actionable insights for business stakeholders. She is a lecturer at the IDC and a worldwide keynote speaker.  She is a recipient of the Online Business Excellence prize and her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes.

11 Sep 202018min

Ep127: Gadi Bashvitz | President & Chief Customer Officer of NeuraLegion

Ep127: Gadi Bashvitz | President & Chief Customer Officer of NeuraLegion

Gadi Bashvitz in the President & Chief Customer Officer at NeuraLegion. A fast growing application security company providing application security from build to compliance. Originally from Israel and having grown up in a number of countries Gadi started his hi-tech career in product management. He has been in the US for the last 17 years and has been leading sales, customer success and marketing organizations throughout that period. Gadi has been part of some amazing success stories including Verint, Merced Systems and Nice Systems.

11 Sep 202021min

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