Ep1169: Lauren Freund: Engagement Over Reach

Ep1169: Lauren Freund: Engagement Over Reach

Lauren Freund has spent the last few years inside her dream company, leading social media and influencer marketing at Canva. She describes why traditional influencer playbooks—optimizing for follower counts and reach—are increasingly outdated, and why she now screens creators for deep engagement, relevance, and the ability to truly carry Canva’s message. For her, the messenger is as important as the message, and influencer feedback is anchored in objectives and CTAs, not rewriting their voice. On the brand side, she runs every idea through a simple but demanding filter: why share and why care—why the company should post it, and why the audience would genuinely care. From there, she uses each platform’s “success signals,” like shares/saves or time-on-post, to decide when to use video and when carousels outperform. Lauren closes by reflecting on working at a product she genuinely loves and how the ever-changing worlds of social and AI keep the work exciting and experimental.#20MinuteLeaders #SocialMediaStrategy #InfluencerMarketing #CreatorEconomy

Avsnitt(1170)

Ep1057: Edouard Cukierman’s Multifaceted Impact on Israel

Ep1057: Edouard Cukierman’s Multifaceted Impact on Israel

With his work as a spokesperson, his support of non-profits, and continuing to invest in high-tech with Catalyst Investment, Edouard is a driving force in Israel in this critical time

26 Nov 202316min

Ep1056: Dov Moran, a Voice of Optimistic Resilience

Ep1056: Dov Moran, a Voice of Optimistic Resilience

Managing Partner of Grove Ventures, Dov Moran provides his insights on our tech ecosystems' road to recovery and our nation's ability to move forward

22 Nov 202325min

Ep1055: EpLike4Israel: Championing Israel Supporters on the Global Stage

Ep1055: EpLike4Israel: Championing Israel Supporters on the Global Stage

Ep1055: EpLike4Israel: Championing Israel Supporters on the Global Stage

21 Nov 202314min

Ep1054: Guy Katsovich Continues to Invest in Our Startup Nation on Multiple Fronts

Ep1054: Guy Katsovich Continues to Invest in Our Startup Nation on Multiple Fronts

From establishing a High Tech Operations Room, supporting their pre-seed founders, and serving in milium, Guy and his team personify ‘no matter what

19 Nov 202320min

Ep1053: MIT Israel Alliance Fights for the Safety of Jewish Students on Campus

Ep1053: MIT Israel Alliance Fights for the Safety of Jewish Students on Campus

Talia Khan tells of the rampant anti-semitism in their prestigious campus and how a group of students have banded together to combat the anti-Israel bias

15 Nov 202322min

Ep1052: InNegev is Looking Out For Our Startup Nation’s ‘Day After’

Ep1052: InNegev is Looking Out For Our Startup Nation’s ‘Day After’

InNegev’s initiative aims to aggregate and address those challenges faced by early-stage startups to ensure this war does not have long-term effects on our Ecosystem

14 Nov 202314min

Ep1051: Tikkun Olam Makers: Building Solutions and Bridges for Our Future

Ep1051: Tikkun Olam Makers: Building Solutions and Bridges for Our Future

Gidi Grinstein and his team are deploying cutting-edge methodologies to create and distribute solutions for those wounded and with disabilities, all while maintaining a sense of hope for peace.

13 Nov 202315min

Ep1050: Startup Resilience: Trullion Leans on Their Values in Times of Adversity

Ep1050: Startup Resilience: Trullion Leans on Their Values in Times of Adversity

Isaac Heller walks us through the amazing initiatives of his employees and his sturdy belief in the resilience of our tech community.

9 Nov 202314min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
uppgang-och-fall
rss-svart-marknad
bathina-en-podcast
rss-borsens-finest
24fragor
lastbilspodden
svd-tech-brief
avanzapodden
dynastin
rss-kort-lang-analyspodden-fran-di
fill-or-kill
affarsvarlden
rss-dagen-med-di
borsmorgon
kapitalet-en-podd-om-ekonomi
tabberaset