TRXL23 Sep 2025

206: ‘Purpose-Built AI: Why It Matters in AEC’, with Rachelle Ray

Rachelle Ray joins the podcast to talk about how AEC marketing and BD teams are really using AI today: what’s working, what’s not, and where things are headed. While proposals are a recurring thread, the broader focus is on how AI can clear space for strategy and creativity by reducing manual, repetitive work.

Rachelle brings insights from OpenAsset’s customer feedback from both survey data and real conversations to highlight common challenges, misconceptions, and the growing demand for AI tools that actually understand AEC workflows.

To learn more about Rachelle Ray, see the full show notes with links at https://trxl.co/206

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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Episode Sponsors:

OpenAsset

OpenAsset helps architecture, engineering, and construction (AEC) firms streamline project workflows and centralize digital files in one easy-to-search platform. Now, with Shred.ai, OpenAsset’s AI-powered proposal writing tool, AEC marketers can surface past proposal content in seconds, draft and edit with ease, and pull in project photos and files to make every proposal compliant and polished. Together, OpenAsset and Shred.ai are clearing the way for creativity and removing the busywork, so your team can focus on strategy and storytelling. Learn more at openasset.com

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