24 \ Breastfeeding Shouldn't Hurt!! Here's what every new mom needs to know to enjoy postpartum

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Does breastfeeding hurt... but everyone keeps telling you it's “normal”? If you're dealing with nipple pain while breastfeeding, cracked nipples, or wondering if your baby’s latch is the problem, you’re not alone—and you're not crazy for thinking something isn’t right.

In this episode of Breastfeeding with Confidence, board-certified lactation consultant Jaimie Zaki, breaks down why breastfeeding shouldn't hurt and what’s really behind the pain. Spoiler: it’s not just something you have to “tough out.”

We’ll cover:

• The harmful myth that pain is just part of breastfeeding

• How issues like baby’s oral function, birth trauma, and shallow latching can go unnoticed

• Why pain is often a sign of underlying breastfeeding problems that can be solved

• A recap of Jaimie’s recent workshop that helped moms learn real strategies for pain-free breastfeeding

• The truth about self-advocacy in postpartum care—and how to get the right support, even if it means a second opinion

• The role of reflexes and body tension in feeding problems most people miss

• How to access virtual lactation help and Jaimie’s free 15-page guide packed with breastfeeding solutions

If you’re preparing for birth or already deep in the newborn phase and wondering, “Why does breastfeeding hurt so much?”—this episode will give you the clarity and tools to move forward with confidence.

Because no, you're not broken. And no, pain is not just part of the deal.

Breastfeeding Resources & Support

Breastfeeding Resources

Fix Your Latch Guide

6 Week Postpartum Concierge Breastfeeding Support Package

Concierge Breastfeeding Prep & Thrive Package (Prenatal Prep + 6 weeks Postpartum Support)

Secrets to a First Latch Without P

00:00 - Introduction to Breastfeeding Pain: Why it’s not normal and how it signals underlying issues 01:50 - Debunking the Pain Myth: Understanding that breastfeeding pain isn’t a rite of passage 03:09 - The Role of Baby’s Reflexes: How reflexes can affect breastfeeding comfort 05:54 - Oral Function Problems: Why poor latch or tongue-tie can cause pain and how to fix it 08:16 - Holistic Approach to Breastfeeding: How birth trauma and tension affect breastfeeding 10:48 - Self-Advocacy: Why it’s vital to ask the right questions and seek second opinions 14:52 - Workshop Recap: Highlights from Jamie’s recent workshop on pain-free breastfeeding techniques 16:48 - Virtual Consultations and Final Thoughts: How to get the support you need with online breastfeeding help

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