The State of Apps
a16z Podcast9 Feb 2023

The State of Apps

A few weeks ago, Apple released a stunning statistic: they’ve paid developers over $320B — yes, billion! — since the launch of the App Store in 2008, highlighting the cast opportunity in the marketplace.

And around the same time, a16z Consumer Partner, Olivia Moore, compiled a list of the top apps across the US app store throughout 2022.

In this episode, you’ll get to hear which apps made it to the top and what they have in common. Hint: the big winners were in social, but perhaps a new wave of social apps!

We also get the scoop on what it really takes to not just hit #1, but stay there. This episode highlights numerous surprising examples ranging from a new-age Beanie Baby app, a viral talking dog, an app from 2012 that finally broke the top 10, and the Chinese app that’s been at #1 for a majority of 2023, and it’s not TIkTok!

There are endless learnings about how new founders can take advantage of these opportunities.

Timestamps:

  • 01:51 - Top apps in 2022
  • 03:32 - A new era of social?
  • 07:22 - Hitting #1
  • 09:30 - Staying on top
  • 11:20 - Building a sticky product
  • 13:46 - Growing an app in 2023
  • 15:35 - User-generated growth
  • 17:48 - 2022 category winners
  • 20:39 - Anonymous social
  • 22:24 - Early monetization
  • 26:30 - Monetization trends
  • 31:07 - Leveraging platform shifts
  • 35:26 - Surprising hits
  • 37:50 - Looking toward 2023
  • 39:38 - Invisible AI products
  • 41:46 - Limiting virality
  • 45:13 - Vertical social networks
  • 48:37 - When digital goes physical
  • 51:44 - TikTok growth
  • 53:27 - Geographic trends
  • 56:18 - A decade old app
  • 1:00:25 - App challenge

Resources:

Apps mentioned:

Stay Updated:

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

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How Transparent Pricing Drives Healthcare Change

How Transparent Pricing Drives Healthcare Change

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Preserving Digital History: How to Close the Web's 'Memory Hole'

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Alex Honnold on Human Performance (part 2) – Climbing and Entrepreneurship

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In part 1 of our series on human performance, we looked at the limits of human potential in climbing and other sports – and how we push those limits through technology and training.In this episode, recorded at our a16z innovation summit last year, Alex talks with a16z general partner and fellow avid climber Peter Levine about the risk, fear, and preparation for his free solo of El Capitan on Yosemite. While climbing is the topic, the conversation holds many lessons for entrepreneurs, and anyone else who is attempting something that’s never been done before – from how to evaluate risk versus reward, moving into the public spotlight from stealth, removing constraints to innovate on established routes, and knowing where you can fall and where you can’t. The conversation finishes with Alex’s life philosophy of living simply and giving back, including how he donates a third of all his income to the Honnold Foundation to support solar projects in underserved communities.

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Alex Honnold on Human Performance (part 1) – Where's the Limit?

Is there a limit to what humans can do? And if so, how do you know when you've reached it? Welcome to part one of a two-part series on human performance with professional rock climber Alex Honnold. Alex redefined the limits of what is possible by free soloing – that is climbing with no ropes or safety gear – a 2000-foot granite rock face in Yosemite, known as El Capitan. That feat  was documented in the award-winning film Free Solo. In this podcast, Alex, a16z general partner Peter Levine (who at age 59 is still an avid ice climber), and Das Rush discuss how technology and training have pushed the limits of what's possible and how to manage the mental preparation of any big endeavor, whether its building a company, reaching a new peak, or maintaining peak performance while aging.In Part 2, recorded last year as part of our a16z innovation summit, we share a fireside chat with Peter and Alex  about the risk, preparation, and fear around Alex's free solo.  Photo credit: Shawn Corrigan

11 Juli 202023min

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Why We Shouldn’t Fear AI in Healthcare

"Why We Shouldn’t Fear the ‘Black Box’ of AI (in Healthcare and Everywhere)" by Vijay Pande. First published in the New York Times, January 2018. You can also find and share this article at a16z.com/aidoctor

7 Juli 20206min

When One App Rules Them All: The Case of WeChat and Mobile in China

When One App Rules Them All: The Case of WeChat and Mobile in China

"When One App Rules Them All: The Case of WeChat and Mobile in China" by Connie Chan. First published August 2015. You can also find and share this essay at a16z.com/mobilefirstchina

7 Juli 202020min

Every Company Is a Fintech Company

Every Company Is a Fintech Company

"Why Every Company Will Be a Fintech Company -- The Next Era of Financial Services and the 'AWS Phase' for Fintech" by Angela Strange.You can also find and share this essay at a16z.com/fintecheverywhere

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Read-Alouds, Continued

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Today we're continuing a series we started a while ago of read-alouds (for more context on the why and why now check out episode #500 on how we podcast!).The first was episode #544 in April, It's Time to Build, read out loud by Marc Andreessen; what follows are  three more pieces read out loud by their authors:"Why Every Company Will Become a Fintech Company: The Next Era of Financial Services and the 'AWS Phase' for Fintech" by Angela Strange"When One App Rules Them All: The Case of WeChat and Mobile in China" by Connie Chan, first published August 2015"Why We Shouldn’t Fear the ‘Black Box’ of AI (in Healthcare and Everywhere)" by Vijay Pande, first published in the New York Times January 2018

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