The Rise of Celebrity Clone Conspiracies w/ Will Sommer

Why Does The Internet Think Every Famous Person Is A Clone? The Jim Carrey Clone Conspiracy Explained

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After his appearance at the Cesar Awards in Paris, the internet exploded with a bizarre theory: Jim Carrey had been replaced by a clone or body double. TikTok, X, and conspiracy communities are convinced something is off, from his face to his mannerisms. But it's not just him. A week after the Jim Carrey conspiracy went viral, people began claiming Benjamin Netanyahu was a clone or had a body double.

Will Sommer is a reporter at The Bulwark and author of the False Flag newsletter. He joins me to break down the Jim Carrey clone conspiracy theories, the rise of celebrity clone conspiracy theories in our culture, how crowdsourced AI driven investigations are fueling them, and what exactly is making half the internet so convinced that major figures in Hollywood, media and politics are secret body doubles.

From Paul McCartney’s “Paul is dead” rumor to Avril Lavigne’s alleged double, to modern TikTok investigations we dive into:

How social media fuels conspiracy theories
Why aging celebrities trigger these reactions
The role of AI
The psychology behind viral conspiracies

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