How I Turned Instagram Followers Into A Global Fashion Empire ft Matilda Djerf

How I Turned Instagram Followers Into A Global Fashion Empire ft Matilda Djerf

How did Matilda Djerf go from posting outfit photos in her bedroom to launching a global fashion brand in Selfridges? In this episode of Ladies Who Launch, she sits down with Rochelle Humes to reveal the reality behind the "influencer to founder" pipeline.


They pull back the curtain on the reality of the "influencer to founder" pipeline. Matilda opens up about the early days of building her profile online, the vulnerability of sharing personal struggles with millions of followers, and exactly how she launched Djerf Avenue with a lean team during a global pandemic.


In this episode, we cover:

  • How Matilda recognised the opportunity to build an online profile
  • The balance of sharing personal struggles while building an online profile and running a business
  • Launching Djerf Avenue with a small team during the pandemic
  • How to hire the right people who protect your culture
  • Knowing when to step away and hire for the role of CEO
  • The journey to launching Djerf Avenue in Selfridges


If you are an aspiring founder or content creator, this conversation is a masterclass in staying true to your vision while scaling a business.


We Are Ladies Who Launch!


CHAPTERS

00:00 Introduction to Matilda Djerf

06:49 Early Influences and Aspirations

13:59 Discovering Social Media

16:21 Building an Online Presence

20:58 Transitioning to a Full-Time Influencer

30:14 Founding a Business

30:47 The Birth of Djerf Avenue

34:46 The Big Idea: Starting Our Own Brand

44:35 Navigating a New Business in the Pandemic

48:28 Building a Strong Team

52:58 Hiring a CEO

58:03 Entering Retail: The Selfridges Launch

01:02:24 Balancing Personal and Professional Life

01:04:00 The Importance of Authenticity and Brand DNA

01:09:07 Future Plans and Exciting Collaborations

01:12:09 Rocket Round: Insights and Reflections


🔔 New episodes every Wednesday — subscribe so you never miss a launch.


FOLLOW MATILDA

Instagram: https://www.instagram.com/matildadjerf/

TikTok: https://www.tiktok.com/@matildadjerf

DJerf Avenue: https://www.instagram.com/djerfavenue/


FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(95)

"Imposter Syndrome" Isn't Real: Dior Bediako | Ladies Who Launch

"Imposter Syndrome" Isn't Real: Dior Bediako | Ladies Who Launch

Everybody needs a life coach as their bestie, and in this week's episode of Ladies Who Launch, we’re welcoming back Dior Bediako to unpack the raw reality of running a business. We discuss the shocks ...

9 Sep 1h 7min

Introducing Rochelle new skincare brand!

Introducing Rochelle new skincare brand!

The cat's finally out of the bag! After months of hiding logos, dodging your questions, and biting my tongue every time you asked what "Roch Builds a Brand" was really about… I can finally tell you. W...

2 Sep 13min

The One Piece of Advice Every Founder Needs, ft. Emma Grede, Jo Malone, Sam Faiers & Perrie Sian

The One Piece of Advice Every Founder Needs, ft. Emma Grede, Jo Malone, Sam Faiers & Perrie Sian

This week on Ladies Who Launch, we’re taking a break from regular scheduled programming to revisit some of the most iconic moments of honesty, vulnerability, and advice from previous powerhouse founde...

26 Aug 11min

She's Making AI-Generated Foundation In 90 Seconds | Ruth De Leo, DCYPHER Beauty

She's Making AI-Generated Foundation In 90 Seconds | Ruth De Leo, DCYPHER Beauty

Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formul...

19 Aug 1h 1min

From Launch to SpaceNK in 3 years: Behind the Growth of Mimétique

From Launch to SpaceNK in 3 years: Behind the Growth of Mimétique

Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We th...

12 Aug 52min

Gigi & Olive: How 4 Business Pivots Built a Seven-Figure Brand

Gigi & Olive: How 4 Business Pivots Built a Seven-Figure Brand

This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-yea...

5 Aug 1h 6min

Why Every Entrepreneur Needs Better Friends | Frankie James Founder of Ideas Fest

Why Every Entrepreneur Needs Better Friends | Frankie James Founder of Ideas Fest

In this week's episode of Ladies Who Launch, Frankie James unpacks her founder story, from the uncertainty of figuring out a career path as a young adult to building Ideas Fest into a must-attend indu...

29 Juli 1h 1min

Rochelle's Branding Masterclass: How To Build A Brand People Obsess Over

Rochelle's Branding Masterclass: How To Build A Brand People Obsess Over

In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defi...

22 Juli 17min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
24fragor
rss-borsens-finest
bathina-en-podcast
uppgang-och-fall
svd-tech-brief
badfluence
rss-inga-dumma-fragor-om-pengar
avanzapodden
lastbilspodden
bilar-med-sladd
tabberaset
borsmorgon
rss-kort-lang-analyspodden-fran-di
rss-hos-psykologen
rss-dagen-med-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-veckans-trade