Goalhanger Launches The Accelerator Fund, New Fox Creator Studios Head, & More

Today in the business of podcasting:

Podcasting Outperforms Other Media for Brand Reach and Attention – A new Acast and Nielsen survey of 3,500 UK adults found that adding podcast advertising to a media mix boosts brand consideration 33% more than radio alone, with podcast ads also outperforming live TV, BVOD, and streaming video in both campaign reach and audience credibility.
Goalhanger Launches Creator Fund to Grow UK Podcast Talent – Gary Lineker's podcast production company Goalhanger is launching The Accelerator, a content creator fund offering select UK podcasters up to £10,000 in funding plus mentorship and production support, as the company continues scaling its hybrid revenue model of podcast advertising and premium subscriptions.
Why Attention-Based Advertising Could Be Podcasting's Next Big Opportunity – Media strategist Kirby Grines argues that traditional reach-and-frequency advertising fails to account for audience attention quality, pointing to the rise of branded narrative content like microdramas as a model that podcast producers could adapt through affordable branded audio fiction to drive deeper listener engagement.
4 Million Books Published in 2025 — So Why Do People Say There Are Too Many Podcasts? – New Bowker data shows book publishing surged 32.5% year-over-year in 2025, topping four million titles with zero cultural controversy, prompting podcast industry observers to push back on the tired "too many podcasts" narrative given that fewer than 208,000 new podcast feeds launched globally that same year.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(1055)

Podscribe Launches YouTube-Only Attribution, Creators Going Programmatic, & More

Today in the business of podcasting:Podscribe launched YouTube-only modeled attribution, closing a measurement gap for influencer campaigns that run only on YouTube by anchoring probabilistic modeling...

27 Aug 3min

Why Research Drives Podcast Returns, Video Podcasting Goes Mainstream, & More

Today in the business of podcasting:Signal Hill Insights' Paul Riismandel breaks down four ways audience research drives return in podcasting, from uncovering whitespace to proving value to advertiser...

26 Aug 3min

Political Radio Spend Jumps Before Midterms, How TikTok Boxing Impacts Categories & More

Today in the business of podcasting:Political ad spending on radio has jumped 22% in the past month to $124 million, and with AdImpact projecting $6.1 billion in total 2026 political advertising, the ...

25 Aug 5min

IAB Announces Podcast Upfront Agenda, Apple Music On AI Labeling, & More

Today in the business of podcasting:The IAB has revealed the full agenda for its 2026 Podcast Upfront, the invitation-only event landing September 16 between the Sounds Profitable Business Summit and ...

24 Aug 4min

YouTube Defines the "Engaged View", Podcasting's Place @ SXSW 2027, & More

This week in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week ...

21 Aug 7min

Podcasting's Place @ SXSW 2027, Magellan AI's H1 Ireland Benchmarks, & More

Today in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week for ...

20 Aug 6min

The 2027 Ambies Open for Submissions, IAB Labels AI-Made Ads, & More

Today in the business of podcasting:The Podcast Academy opened submissions for the 2027 Ambies, spanning 23 show categories. This cycle adds Best Music Podcast, Episode of The Year, and a new Advertis...

19 Aug 6min

That Stupid Radio

A nine-button Italian radio with a dead app can teach us some lessons about podcast discovery.Written by Tom WebsterEdited and narrated by Gavin Gaddis"Find the full article here.

19 Aug 16min