169. Max Kislevitz, Co-founder of Bala
Fitt Insider10 Jan 2023

169. Max Kislevitz, Co-founder of Bala

Today, I'm joined by Max Kislevitz, co-founder of Bala, maker of design-focused functional fitness accessories.

Founded in 2018, Max and his wife Natalie took on Bala as a side project with the goal of making ankle and arm weights more practical and attractive. Their creation: weighted accessories called Bangles. After appearing on Shark Tank and hosting successful retail pop-ups, Bala has become a rapidly growing business, selling a variety of at-home fitness accessories and launching a digital fitness platform, Balacize.

In this episode, we discuss the company's design-forward approach to fitness equipment, and Max shares the company's vision to "Balaify" fitness for all ages and ability levels.

In this episode, you'll learn:

• How Bala started as a side project and turned into a booming business
• The role Shark Tank played in its exponential growth
• Bala's plan to double their product line in the coming year

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider/

Chapters:
(00:00) Introduction
(01:17) About Bala
(02:41) Bala's journey
(03:48) Max's journey to starting Bala
(05:25) Marketing strategies
(10:09) Bala's growth during the pandemic
(11:40) Shark Tank
(14:30) Iterative approach to business
(15:46) The team
(17:21) Future growth plans
(19:51) Bala's products
(22:28) Brand marketing
(25:12) Building a fitness brand that resonates with people
(26:27) Bala's vision
(28:18) Future roadmap
(30:31) New products to look out for
(31:33) Conclusion

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(498)

356. Danny Yeung, CEO of IM8

356. Danny Yeung, CEO of IM8

Today, I'm joined by Danny Yeung, CEO of IM8. Pivoting from diagnostics, parent company Prenetics has scaled its science-backed supplement brand co-founded with David Beckham to a $400M+ market cap wi...

14 Sep 40min

Apple Adds Lab Testing, Salomon Bets on IRONMAN, Lilly Expands Into Women's Health

Apple Adds Lab Testing, Salomon Bets on IRONMAN, Lilly Expands Into Women's Health

September 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Apple Watch adds a readiness score, Health Age feature, and $119 blood-testing panel, usin...

11 Sep 3min

Equinox Targets New Capital, Athletic Brewing Adds NFL Stars, SNAP Cuts Soda

Equinox Targets New Capital, Athletic Brewing Adds NFL Stars, SNAP Cuts Soda

September 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Equinox nears deal to refinance $1.8 billion in debt as owner Silver Lake bets on continue...

10 Sep 3min

System Raises $20M, HYROX Changes Hands, TRIP Taps Kendall Jenner

System Raises $20M, HYROX Changes Hands, TRIP Taps Kendall Jenner

September 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: HYROX gets new majority owner as L Catterton-led consortium acquires the stake in a deal re...

9 Sep 2min

355. Oskar Holmblad and Emil Sjölander, Co-Founders of Nomio

355. Oskar Holmblad and Emil Sjölander, Co-Founders of Nomio

Today, I'm joined by Oskar Holmblad and Emil Sjölander, co-founders of Nomio. A natural performance enhancer, Nomio is a refrigerated broccoli sprout shot that reduces lactic acid to extend endurance ...

8 Sep 38min

Oura Files S-1, Barilla Buys GOODLES, Equinox Refinances

Oura Files S-1, Barilla Buys GOODLES, Equinox Refinances

September 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Equinox negotiates to refinance $1.8B in debt and add fresh capital as owner Silver Lake do...

4 Sep 2min

Oura Expands Menopause Care, OpenAI Integrates With Epic, Medici Raises $250M

Oura Expands Menopause Care, OpenAI Integrates With Epic, Medici Raises $250M

September 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Medici Brands raises $250M Series B to build a house of health-focused food brands, scaling...

3 Sep 2min

Dyson Targets Oral Care, ATLAS Maps the Brain, Scan.com Raises $220M

Dyson Targets Oral Care, ATLAS Maps the Brain, Scan.com Raises $220M

September 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Scan.com raises $220M to expand its medical imaging network, connecting patients and provid...

2 Sep 2min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
24fragor
uppgang-och-fall
svd-tech-brief
avanzapodden
badfluence
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
lastbilspodden
fill-or-kill
tabberaset
rss-dagen-med-di
kapitalet-en-podd-om-ekonomi
borsmorgon
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-kort-lang-analyspodden-fran-di
rss-hos-psykologen