MacVoices #26135: NAB - SmallRig's Expanding Ecosystem Empowers Creators

At NAB 2026, a conversation with Manny Moreno of SmallRig highlights the company's evolution from producing simple hardware like screws to becoming a major player in camera accessories, batteries, and lighting. Manny explains how creator feedback drives product innovation, enabling flexible, professional-grade rigs at affordable prices. He also discusses advancements in tripod heads, V-mount batteries, and an affordable, compact lighting solution designed for a wide range of creators.

Show Notes:

Chapters:

0:03 Introduction and NAB context
0:14 SmallRig origins and early products
1:44 Growth with DSLR and mirrorless cameras
3:42 Expansion into broader product lines
4:02 Creator-driven design philosophy
5:16 Product quality and customer support
7:08 Tripod head and rig balancing features
9:46 V-mount battery innovations
11:44 Expansion into consumer gear and lighting
12:18 Compact lighting products and use cases
14:30 Custom design programs and creator collaboration
15:16 Wrap-up and contact information

Links:

SmallRig RF 20C 20W Pro Portrait Background Zoom Light, 5400Lux at 1m, 5 Colors, CRI 97+
https://www.smallrig.com/rf-20c-portable-focusable-led-video-light.html?sku=5335

SmallRig Instagram Account:
https://www.instagram.com/smallrig.us/

Support:

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http://patreon.com/macvoices

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Connect:

Web:
http://macvoices.com

Twitter:
http://www.twitter.com/chuckjoiner
http://www.twitter.com/macvoices

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https://mastodon.cloud/@chuckjoiner

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http://www.facebook.com/chuck.joiner

MacVoices Page on Facebook:
http://www.facebook.com/macvoices/

MacVoices Group on Facebook:
http://www.facebook.com/groups/macvoice

LinkedIn:
https://www.linkedin.com/in/chuckjoiner/

Instagram:
https://www.instagram.com/chuckjoiner/

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