Finding Clients as a Writer in the Age of AI with Emily Aborn

“It doesn't have any friction with the real world. It doesn't have the contact with the real world that we do, you know, to like immerse ourselves in experience.”

That’s how Emily Aborn describes the difference between AI and human writers — and it perfectly sets the tone for this conversation.

If you’ve been wondering how freelance writers (or anyone who uses their words to make a living) can continue finding clients in today’s economy, this episode is for you. We talk about what’s actually working right now — from collaborations and in-person networking to brand cohesion and creating a client experience people can’t stop talking about.

This isn’t hype. It’s practical strategy grounded in lived experience.

Emily Aborn has been running her copywriting business since 2018, though writing has always been the undercurrent of her life. She works with entrepreneurs and small businesses to create clear, compelling messaging that reflects who they truly are. Beyond writing, she’s deeply focused on community, collaboration, and building long-term business relationships that lead to sustainable growth.

WE ALSO TALKED ABOUT

• Why collaboration is one of the most powerful (and underused) growth strategies for service providers
• How in-person connections can lead to unexpected opportunities and referrals
• The importance of cohesion between your online presence and your real-world personality
• How Pinterest can become a long-term traffic driver when used strategically
• Why your client experience is your most reliable marketing asset
• The role AI can play — and where it still falls short

If you’re building a business using your expertise, your creativity, and your words — this conversation will give you practical ways to strengthen your visibility and client pipeline.

Tune in to hear the full discussion.

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RESOURCES MENTIONED

• Emily Aborn’s podcast: Small Business Casual
• Pinterest (as a long-term content strategy platform)
• LinkedIn (for conversations and professional visibility)

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families.: https://onlinebusinessliftoff.com/newsletter/

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