How to Choose Accessible Colors and Type for Your Brand — Addie Ott| Ep 75

In today’s episode, I sat down with the amazing Addie Ott—designer, author, and all-around kind soul—to dive deep into building an authentic visual identity for your brand or business. We unpacked how design is so much more than logos and colors; it’s about storytelling, service, and staying rooted in faith and purpose, even as trends come and go. Addie Ott shared practical tips for choosing colors and layouts that are both flexible and accessible, thoughts on balancing excellence and grace, and honest reflections about overcoming creative blocks (hint: sometimes you just need to step outside or reconnect with your “why”). I hope after listening, you’ll feel encouraged to create visuals that truly reflect who you are—and who you’re serving—without losing your soul in the process. Thanks for joining us on this creative wisdom journey!

Connect with Addie Ott

Website:https://www.addisonott.com/

LinkedIn:https://www.linkedin.com/in/addison-ott/

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

Chapters

00:00 Introduction and Guest Welcome

01:13 Addie Ott's Creative Journey & Faith in Design

03:31 Visual Identity: Tone, Heartbeat, and Brand Purpose

04:15 What is Visual Identity? Components and Context

06:59 Balancing Excellence and Grace in Design Process

10:41 Finding Timeless Inspiration in Everyday Objects

13:03 Technical Principles: Colors, Typography & Accessibility

17:43 Maintaining Consistency Across Mediums

21:16 Building a Visual System from Scratch

24:56 AI's Role in Design Today

29:58 Sustaining Creativity When Blocked

32:31 Lightning Round: Favorites and Design Principles

36:34 Where to Find and Connect with Addie Ott

38:21 Closing Remarks and Next Steps