Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Google's Big Win in Court
Ari Paparo and Eric Franchi sit down with Jeremy Hobson, host of The Middle with Jeremy Hobson, to explore the shift from traditional radio to digital podcasting, audience growth, monetization, and th...
4 Sep 50min
How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Troiano
Ari Paparo sits down with Nick Troiano, CEO of Cadent, to discuss how Cadent is evolving from its linear TV roots into a unified advertising platform spanning CTV, digital, YouTube, and more. They exp...
31 Aug 15min
Episode 188: Rich Greenfield on the Meta Settlement and TTD's Stock Woes
Rich Greenfield, Co-Founder of LightShed Partners, joins Ari Paparo and Paul Knegten, CMO of Large, to break down the biggest shifts across media and ad tech, from Meta’s social media settlement and A...
28 Aug 58min
Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book Deal
Ari Paparo and guest co-host Paul Knegten sit down with Jack Raines, author of Young Money, to discuss how viral LinkedIn posts, humor, and attention-driven marketing helped him build a 61,000-subscri...
21 Aug 54min
Episode 186: Matt Drengler on Why Ari is Wrong About Podcasting
Ari Paparo and Eric Franchi sit down with Matthew Drengler, Head of Partnerships at Podscribe, to unpack the messy reality of podcast measurement. They explore attribution, incrementality, the shift f...
14 Aug 58min
Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing
Ari Paparo and Eric Franchi are joined by Nikhil Lai, Principal Analyst at Forrester, to discuss the evolution of performance marketing, Answer Engine Optimization (AEO), connected TV, incrementality,...
7 Aug 50min
Episode 184: Ben Edelman Will Send You to Affiliate Jail
Ben Edelman, independent consultant and longtime ad fraud investigator, joins Ari Paparo and Eric Franchi to discuss the Phia affiliate controversy, the evolution of ad fraud, AppLovin's install pract...
31 Juli 49min
Episode 183: Ask Olivia Kory Whether AppLovin Ads Work & She Explains Attribution vs Incrementality
Ari Paparo and Eric Franchi welcome Olivia Kory, Chief Marketing Strategy Officer at Haus, to unpack one of advertising's biggest questions: do ads actually work? Olivia explains the critical differen...
24 Juli 52min
