Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners26 Juni

Scaling Ecommerce In Your Shopify Store: From Wholesale To a Global DTC Brand With Paul O'Sullivan

Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store.
This week, Nick interviews the amazing Paul O'Sullivan, Co-Founder of IrelandsEye. Paul shares the twists and turns of how he and his brother founded, grew, struggled and thrived in their incredible premium Irish knitwear brand.
From manufacturing abroad to getting the materials and Shopify marketing just right, Paul shares some hard and honest truths about growing a DTC brand off the back of their wholesale growth. In this episode, you'll learn:
- How to thrive in both direct-to-consumer and wholesale
- Shopify setup, Shopify apps and Shopify marketing
- Creating a 7-figure store from the ground up
Timestamps:
0:00 Intro
0:41 Islandseye: 32 Years of Wholesale Before Launching Shopify
3:22 The COVID Pivot To a Shopify Setup
7:31 The Quality Behind Every Garment
10:27 How to Make a Profit Manufacturing in Dublin (An Expensive City)
13:25 Bringing Production Back to Ireland & How It Changed Everything
19:22 Turning Negative Shopify Reviews Into Fans & Building Customer Lifetime Value
28:10 How Getting Featured in TV Shows Drove Organic Growth
37:18 Outro
Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.

Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Managment.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

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