The Grit Behind a $16 Billion Multi-Family Office | Greg Brown (Caprock)

Today, we're going in depth with Greg Brown, the Co-CEO of Caprock, an independent multi-family office serving ultra–high-net-worth families. Before leading Caprock, he built a career as an entrepreneur and investor — experience that now shapes his approach.

In this episode you’ll learn:

How Greg and his team built Caprock from the ground up, bootstrapping without outside capital and taking seven years to reach their first $1B
How the lessons he previously learned from tech entrepreneurship helped him think about serving ultra–high-net-worth families
How a CEO thinks about recruiting, techstacks, A.I., and the dealing with pace of change

Timestamps:

00:00 - Introduction

01:14 - Fun special skills and playing in a cover band

03:13 - Greg’s early days as a tech entrepreneur—the lessons he learned and how being “unhirable” led to entrepreneurship

05:10 - Moving into the wealth space and starting Caprock

08:02 - The early years of Caprock—bootstrapping to the first $1B

16:05 - What Greg looks for when recruiting talent

19:04 - Leadership philosophies and why there are nights he does dishes at his own firm

20:53 - Changes and innovations in the wealth space that Greg is paying attention to

28:45 - Work Ethic Rapid Fire Questions

—

Just a heads up: this podcast is for information purposes only. Read more about Work Ethic and subscribe to our newsletter http://ethic.com/work

Connect with Ethic on LinkedIn (https://www.linkedin.com/company/ethic)

Find out more about Greg and Caprock (https://caprock.com/about/our-team/gregory-brown/)

Connect with Greg on LinkedIn (https://www.linkedin.com/in/gregorybrown/)

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