Why Docusign Believes Agreements Are the Next Evolution of Business Intelligence

What if the most valuable business intelligence in your organisation has been hiding inside your contracts all along?

Recorded live at Docusign Momentum in London, this episode explores why enterprise AI is at an inflection point. After years of focusing on what AI can create, the conversation is shifting towards how AI can help organisations understand the information they already have, remove friction from everyday work, and make better business decisions.

Joining me is Allan Thygesen, CEO of Docusign. While many people still associate Docusign with electronic signatures, Allan explains why the company's vision has expanded far beyond that single moment in the agreement process.

Every business runs on agreements, from customer contracts and supplier relationships to employee onboarding and partnerships. The real opportunity, he argues, is transforming those agreements from static documents into business intelligence that helps organisations improve performance, reduce risk and uncover value that has often remained hidden for years.

We discuss why decades of historical agreements are becoming increasingly valuable in the age of AI, how organisations are using agreement intelligence to shorten sales cycles from days to hours, and why understanding the context behind agreements can be just as important as the agreements themselves.

Allan also shares his perspective on the rise of agentic AI, explaining why trust, governance and compliance will ultimately determine how quickly organisations allow AI to take on greater responsibility. Rather than viewing AI as another standalone tool, he explains why the future lies in connecting trusted data and workflows across the systems businesses already use every day.

Throughout our conversation, we also explore why Docusign continues to build an open ecosystem through partnerships with companies including Anthropic, Harvey, Legora, OpenAI, Google, Salesforce, SAP and Thomson Reuters, enabling organisations to work with agreement intelligence wherever work already happens.

After spending the day at Momentum hearing from customers like Harvey, Legora, Experian and AON, executives and attendees, one theme kept emerging. The organisations creating the greatest value from AI are not necessarily adopting the most AI. They're using it to remove friction, improve decisions and help people focus on work that genuinely benefits the business.

Does your organisation still think of contracts as administrative files, or are they becoming a strategic source of business intelligence? I'd love to hear your thoughts after listening and continue the conversation.