Making a Mark: Visual Identity with Tom Geismar
99% Invisible13 Feb 2018

Making a Mark: Visual Identity with Tom Geismar

The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. At the time, few American corporations used abstract symbols for their identification. Seen as radical in that context, the Chase symbol has survived a number of subsequent mergers and has become one of the world’s most recognizable trademarks. Its graphic designer, Tom Geismar, has been a driving force in the field of design and graphic identity for over 60 years. The influence of the firm he co-founded can be felt in logos you see every day.

Making a Mark: Visual Identity with Tom Geismar

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Holdout (Repeat)

Holdout (Repeat)

Around 2005, a Seattle neighborhood called Ballard started to see unprecedented growth. Condominiums and apartment buildings were sprouting up all over the community which had once been mostly single family homes and small businesses. Around this time, developers offered a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

31 Maj 201616min

Loud and Clear

Loud and Clear

Sub Pop Records has signed some of the most famous and influential indie bands of the last 30 years, including Nirvana, Sleater-Kinney, The Postal Service, and Beach House. Over time, the stars and hits have changed and the formats have … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

25 Maj 201618min

Separation Anxiety

Separation Anxiety

“Für Elise” is one of the world’s most widely-recognized pieces of music. The Beethoven melody has been played by pianists the world over, and its near-universal recognition has been used to attract customers for companies as big as McDonald’s  and as small as your … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

18 Maj 201615min

Turf Wars of East New York

Turf Wars of East New York

Neighborhoods are constantly changing, but it tends to be the people with money and power who get to decide the shape of things to come. New York City has an especially long history with change driven by landlords and real … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

11 Maj 201627min

The Grand Dame of Broad Street

The Grand Dame of Broad Street

The Bellevue-Stratford opened in 1904 and quickly became one of the most luxurious hotels of its time, rivaling the Waldorf Astoria in New York. The building was an incredible work of French Renaissance architecture. It was 19 stories high, had over a thousand … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

4 Maj 201619min

Unseen City

Unseen City

Humans form cities from concrete, metal, and glass, designing structures and infrastructure primarily to serve a single bipedal species. Walking down a familiar city street, it is easy to overlook squirrels climbing in trees, weeds growing up through cracks in … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

27 Apr 201626min

Supertall 101

Supertall 101

Starting in the late 1990s, the government of Taipei began looking into how they could turn global attention to their city, the capital of the small island of Taiwan. The initial idea was to create two 66-story office towers, which … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Apr 201615min

Vox Ex Machina

Vox Ex Machina

In 1939, an astonishing new machine debuted at the New York World’s Fair. It was called the “Voder,” short for “Voice Operating Demonstrator.” It looked sort of like a futuristic church organ. An operator — known as a “Voderette” — … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

13 Apr 201622min

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