Making a Mark: Visual Identity with Tom Geismar
99% Invisible13 Feb 2018

Making a Mark: Visual Identity with Tom Geismar

The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. At the time, few American corporations used abstract symbols for their identification. Seen as radical in that context, the Chase symbol has survived a number of subsequent mergers and has become one of the world’s most recognizable trademarks. Its graphic designer, Tom Geismar, has been a driving force in the field of design and graphic identity for over 60 years. The influence of the firm he co-founded can be felt in logos you see every day.

Making a Mark: Visual Identity with Tom Geismar

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Structural Integrity (Rebroadcast)

Structural Integrity (Rebroadcast)

99% Invisible is honored to accept a 2015 Third Coast International Audio Festival award for Structural Integrity, a story of architectural engineering gone wrong, and then covertly made right. When it was built in 1977, the 59-story CitiCorp Center had … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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Rajneeshpuram

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Indian philosopher and mystic Bhagwan Shree Rajneesh had a vision: he would build a Utopian city from the ground up, starting with 64,000 acres of muddy ranchland in rural Oregon. Purchased in 1981, this expanse was to become both a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

7 Okt 201528min

Dead Letter Office

Dead Letter Office

When something is lost in the mail, it feels like it has disappeared into the ether, like it was sucked into a black hole, like it no longer exists. But, it turns out, a lot of the mail we think … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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A Sweet Surprise Awaits You

A Sweet Surprise Awaits You

On the night of March 30, 2005, the Powerball jackpot was 25 million dollars. The grand prize winner was in Tennessee, but all over the United States, one hundred and ten second-place winners came forward. Normally just three or four … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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Milk Carton Kids

Milk Carton Kids

On a Sunday morning in 1982, in Des Moines, Iowa, Johnny Gosch left his house to begin his usual paper route. A short time later, his parents were awakened by a phone call–it was a neighbor—their paper hadn’t come. When … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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Reefer Madness

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There are around 6,000 cargo vessels out on the ocean right now, carrying 20,000,000 shipping containers, which are delivering most of the products you see around you. And among all the containers are a special subset of temperature-controlled units known … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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In 1860, a chance find at sea forever changed our understanding of marine habitats, sparking an unprecedented push to explore a new world of possibilities far below the surface of our planet’s oceans. Deep sea life, previously thought possible down … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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The Great Restoration

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Stirling, Scotland is the home of Stirling Castle, which sits atop a giant crag, or hill, overlooking the whole town of Stirling. There has been a castle on that hill since the 12th century at least, and maybe before, but … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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