Making a Mark: Visual Identity with Tom Geismar
99% Invisible13 Feb 2018

Making a Mark: Visual Identity with Tom Geismar

The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. At the time, few American corporations used abstract symbols for their identification. Seen as radical in that context, the Chase symbol has survived a number of subsequent mergers and has become one of the world’s most recognizable trademarks. Its graphic designer, Tom Geismar, has been a driving force in the field of design and graphic identity for over 60 years. The influence of the firm he co-founded can be felt in logos you see every day.

Making a Mark: Visual Identity with Tom Geismar

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Icon for Access

Icon for Access

There is a beauty to a universal standard. The idea that people across the world can agree that when they interact with one specific thing, everyone will be on the same page– regardless of language or culture or geographic locale. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

18 Feb 201413min

Cover Story

Cover Story

You know the saying: you can’t judge a book by its cover. With magazines, it’s pretty much the opposite. The cover of a magazine is the unified identity for a whole host of ideas, authors, and designers who have created … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Higher And Higher

Higher And Higher

Like the best of these stories, the two bitter rivals started out as best friends: William Van Alen and Craig Severance. They were business partners. Van Alen was considered the artistic maverick and Severance was the savvy businessman. It’s unclear … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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The View From The 79th Floor

The View From The 79th Floor

On July 28, 1945, an airplane crashed into the Empire State Building. A B-25 bomber was flying a routine mission, chartering servicemen from Massachusetts to New York City. Capt. William F. Smith, who had led some of the most dangerous … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

15 Jan 201414min

Six Stories- the memory palace

Six Stories- the memory palace

Elevators are old. They would have to be. Because it is in our nature to rise. History is full of things that lift other things. In ancient Greece, and China, and Hungary, there were systems of weights and pulleys and … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

3 Jan 201419min

Numbers Stations

Numbers Stations

If you tune around on a shortwave radio, you might stumble across a voice reciting an endless stream of numbers. Just numbers, all day, everyday. These so-called “numbers stations,” say nothing about where they are transmitting from or who they … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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DIY Space Suit

DIY Space Suit

Cameron Smith is building a space suit in his apartment. He’s not an astronaut. He’s not even an engineer. Cameron Smith is an archaeologist–on faculty in the anthropology department at Portland State University in Oregon. But Cameron is an explorer … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

3 Dec 201312min

Future Screens are Mostly Blue

Future Screens are Mostly Blue

We have seen the future, and the future is mostly blue. Or, put another way: in our representations of the future in science fiction movies, blue seems to be the dominant color of our interfaces with technology yet to come. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

21 Nov 201319min

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