A GEO Deep Dive - Are LLMs Recommending Your Brand?
This week Andy and Brian bring on Michael Schenck the Senior Product Manager at luxury rug company Jaipur Living to talk about how to get found by LLMs. This conversation goes deep - it's perfect if ...
28 Aug 26min
Has the Intent Box Replaced the Search Box?
Andrea Polonioli, product marketer at Coveo and a former cognitive science researcher, joins Andy Brian to dig into one of the most consequential parts of B2B ecommerce: search. Is the search box quie...
21 Aug 26min
What if you're not using one of the biggest B2B eCommerce growth levers?
Andy and Brian are joined this week by Kevin Kazenmayer, the VP of Business Strategy at TradeCentric to talk about punchout. Yes, punchout. Whether you're asking "what is punchout?" (it's a way fo...
14 Aug 24min
Is the CMO Role Disappearing in B2B?
On the podcast today, Andy and Brian chat with fellow Master B2B guy Jared Blank about why so many companies are eliminating (or have eliminated) the Chief Marketing Officer role, and whether B2B comp...
7 Aug 21min
How to Use Analyst Research in eCommerce Tech Selection
Brennen Volbeda, Senior Director of Digital Experience & Strategy at PCNA, joins Andy Hoar and Brian Beck to pick up last week's conversation on the Paradigm B2B Combine and dig into how research actu...
31 Juli 22min
Andy's New Paradigm B2B eCommerce Platform Combine
Brian is back from Ireland and he's chatting with Andy about his Paradigm B2B Combine, his eighth annual independent evaluation of B2B eCommerce platforms. Andy breaks down what the Combine is, why it...
24 Juli 26min
Get Big or Get Small...
Meta just cut its AI developer pricing to a quarter of what Claude and OpenAI charge. Is that a smart land grab or a sign of weakness? Jared Blank and Andy Hoar (Brian's on vacation) break down the em...
17 Juli 23min
AI is changing executive careers faster than most leaders realize
In this episode of The Master B2B Friday 15, hosts Jared Blank and Andy Hoar welcome former Grainger executive Meeta Kratz for a candid discussion about leadership in the AI era. Drawing on decades of...
10 Juli 29min
