Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Today in the business of podcasting:

Register for Ask a Marketer: How Advertisers Read the Research
Spotify has begun selling unskippable podcast ads that Premium listeners cannot jump past, even with the standard 15-second skip. The move follows the company's test of a "Skip Ahead" button that automatically skips ad breaks, sponsorships, and intros.
Amplifi Media's Steven Goldstein pushes back on the widely shared claim that only 10 of the top 200 podcasts have video. His own tally finds 84% of Edison's US Top 50 now publish full video episodes, along with 77% of Apple's Top 100.
Australian podcast ad spend broadened well beyond tech and finance in Q2 2026, according to ARN's iHeart and Magellan AI. Alcohol led the growth at 58% quarter on quarter, and Airbnb topped the advertiser rankings.
Creators are moving away from platform exclusivity as Netflix lets shows from Rhett & Link and Nick DiGiovanni run on YouTube at the same time. Free ad-supported channels on Amazon Prime Video and Roku are becoming part of the same strategy.
Steve Raizes argues the industry's giant podcast guarantees function as subscriber-acquisition campaigns for streaming platforms rather than ad plays. Because those deals expire, he says talent should trade peak leverage for ownership of an operating business.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(1052)

IAB Announces Podcast Upfront Agenda, Apple Music On AI Labeling, & More

Today in the business of podcasting:The IAB has revealed the full agenda for its 2026 Podcast Upfront, the invitation-only event landing September 16 between the Sounds Profitable Business Summit and ...

24 Aug 4min

YouTube Defines the "Engaged View", Podcasting's Place @ SXSW 2027, & More

This week in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week ...

21 Aug 7min

Podcasting's Place @ SXSW 2027, Magellan AI's H1 Ireland Benchmarks, & More

Today in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week for ...

20 Aug 6min

The 2027 Ambies Open for Submissions, IAB Labels AI-Made Ads, & More

Today in the business of podcasting:The Podcast Academy opened submissions for the 2027 Ambies, spanning 23 show categories. This cycle adds Best Music Podcast, Episode of The Year, and a new Advertis...

19 Aug 6min

That Stupid Radio

A nine-button Italian radio with a dead app can teach us some lessons about podcast discovery.Written by Tom WebsterEdited and narrated by Gavin Gaddis"Find the full article here.

19 Aug 16min

The YouTube Definition of a View, Podcast Study 2026 Announced, & More

Today in the business of podcasting:Spotify says a bug, not a policy, made a podcast ad appear unskippable, telling Podnews the 15-second skip was hidden in the viral example and has since been fixed ...

18 Aug 6min

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

This week in the business of podcasting:Tom Webster walks through Podcast Movement's five-day takeover of Terminal 5 in New York City, from the inaugural Sounds Profitable Business Summit to a creator...

14 Aug 10min