Ep. 28 | Challenging the Italian brain drain narrative: a chat with Nicolò Marchetto

Think that Italy's job market is doomed? Think again. Nicolo Marchetto, co-founder of Pietro, challenges the tired narrative that Italy is only good for pasta and piazzas... and reveals how the land of espresso is secretly bubbling with job opportunities for those willing to look beneath the surface.

In this episode, Nicolo shares the real story behind Italy's evolving startup scene and how experienced expats are helping to transform Italy into a hotbed for innovation. He spills the secrets on the demand for tech, sales, and marketing pros, and how companies are finally catching on that Italians abroad are a treasure chest of talent, not a drain.

You'll discover: why companies in Italy are desperate for skilled workers—and how they're actually trying to find them; the emotional pull that keeps Italians abroad feeling torn; and how the narrative of Italy being "not good enough" is finally shifting, thanks to a new wave of ambitious founders and startups. Plus, Nicolo offers practical tips for job seekers, employers, and even remote workers dreaming of a sun-soaked, affordable Italian life, pieced together with insights about branding, culture, and Italy’s potential to reinvent itself.

Let's face it: sticking to old stereotypes means missing a giant opportunity. Italy is waking up, ready to welcome back its talented children and attract the world’s dreamers. Whether you're secretly planning a return, a startup founder scouting for talent, or a curious outsider wondering what’s next, this conversation might just change your mind about Italy’s future—and yours.

And full disclosure: Nicolo’s personal journey from Amsterdam to Italy is a testament that the dream ain’t dead—it’s just waiting for the right moment. Want to know how Italy can become your next career move? Hit play—and get inspired to rethink everything you thought you knew about Italy.