The 80% of Marketing that AI Should Take Off Your Plate with Rafa Flores

AI isn’t here to replace marketers; it’s here to help them focus on the work that matters most.

In this episode of Adspeak by ADWEEK, Ryan Joe, Editor-in-Chief at ADWEEK, sits down with Rafa Flores, Chief Product Officer at Treasure.AI, to explore how AI can transform marketing from predictive to truly proactive. They discuss how marketers can use AI to automate repetitive tasks, break down data and technology silos, and create more personalized customer experiences. Rafa explains the difference between predictive and proactive marketing, how synthetic personas can help teams test messaging before going live, and how autonomous AI orchestration can engage consumers around the clock.

The conversation also tackles the human side of AI adoption, including change management and building internal trust. Most importantly, Rafa shares why marketers should start with contained, low-risk experiments before scaling AI across the organization.

What You'll Learn:

How to reframe AI adoption as momentum-building rather than job displacement
Why fragmentation across data silos and AI agents is killing ROI
The difference between predictive and proactive marketing strategies
How to build synthetic personas that actually deliver insights
The autonomous orchestration framework for 24/7 consumer engagement
Why you should start small, contain failures, and scale gradually

About the Guest:

Rafa Flores is the Chief Product Officer at Treasure.AI, where he leads product strategy, growth, and the company’s push into agentic AI and AI-powered marketing. A veteran technology executive with more than 15 years in product leadership, Rafa has helped scale category-defining companies including Treasure Data, Arm Holdings, Meltwater, Datanyze, and 6sense. His expertise spans AI, customer data, SaaS, and enterprise transformation, with a focus on turning emerging technologies into measurable business outcomes. He is recognized for building innovative products, high-performing teams, and scalable AI solutions.

Host and Guest Resources:

Rafa Flores on LinkedIn
Treasure.AI Website
Ryan Joe on LinkedIn
ADWEEK Website

Hosted on Acast. See acast.com/privacy for more information.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(96)

Creators That Convert: Four Business Leaders on Driving Full-Funnel Marketing Results

Creator marketing is no longer just about generating awareness or social engagement. It is becoming a measurable growth engine that can influence consumers throughout the entire marketing funnel.In th...

24 Sep 24min

The Executive Partnership Behind Stanley’s Hypergrowth | Kate Ridley & Graham Nearn

What does it take to evolve a 100-year-old brand while navigating hypergrowth, global expansion, and changing consumer expectations? In this episode of Adspeak by ADWEEK, Kate Ridley, Chief Brand Offi...

22 Sep 24min

Beyond Hollywood: Three Media Leaders Weigh in on Atlanta’s New Entertainment Economy

Atlanta is rapidly emerging as one of America’s most influential entertainment and creative hubs. The city is creating new opportunities for brands willing to rethink how they approach storytelling an...

17 Sep 23min

How Brands Can Win Attention in a Fragmented World: Insights from Two Global Marketing Leaders

What if your media strategy could break through the noise by meeting consumers in culture, not just pushing messages at them?In this episode of Adspeak by ADWEEK, host Alison Weissbrot brings together...

15 Sep 23min

The Innovation Playbook: Three Global Business Leaders on AI, Data and Brand Growth

What does it take to turn innovation into meaningful brand growth?In this live BrandWeek session of Adspeak with ADWEEK, host Mark Stenberg brings together global business leaders Cheryl Guerin, EVP o...

8 Sep 27min

How Three Communication Leaders Use Nostalgia to Reconnect Iconic Brands With Culture

In this episode of Adspeak by ADWEEK, host Rob Klara sits down with three communication leaders to explore how iconic brands can turn major anniversaries into opportunities for cultural relevance and ...

3 Sep 28min

Turn Disruption Into Opportunity: Jonathan Fields on Building Antifragile Brands

What does it take for brands and teams to turn uncertainty into a competitive advantage?In this episode of Adspeak by ADWEEK, host Alison Weissbrot, Executive Editor at ADWEEK, sits down with Jonathan...

1 Sep 28min