E66: Revenue Solves Every Problem with Andrew J Faris

In this episode of 1 to 100, Andrew Faris joins us to talk about scaling an agency when the details matter, what should be automated, and what still needs a strong operator in the loop.Andrew explains why agency work gets harder as the business grows. There are too many small decisions across media buying, creative, forecasting, client work, and operations for a simple SOP to capture everything. AI can help, but only if the tools preserve the decisions that actually drive performance.We talk about the limit of automation. Something that looks like basic Ads Manager work can include dozens of small choices that change CAC materially. Andrew argues that some of the boring, click-heavy work may still be where a good operator creates value.That leads into a broader conversation about executives doing the work themselves. Rishabh argues that if you are exceptional at something, your job is still to do it. The best founders and executives often remain directly involved in sales, product, creative, or whatever part of the business they are uniquely good at.We also talk about hiring. The bar is not finding people who can follow your Loom videos and SOPs. The bar is finding people who know something you do not, can teach you something, and can improve the way the company works. Andrew adds that great people still need a clear point of view from the business so they know what they are trying to replicate and improve.Andrew describes an agency as operationalized knowledge. The agency needs a real point of view on what works, then systems, people, and software that can apply that knowledge across clients without losing the details that make it valuable.We finish with speed and volume. Rishabh argues that most growth comes from taking more good swings. Andrew agrees that agencies need more creative volume, while still improving quality and diversity at the same time. AJF Growth is already producing hundreds of ads per month and expects that number to keep increasing.The lesson for operators is automate what can be standardized, keep great people close to the work, and increase the number of good decisions your team can make without losing the details that drive the result.