What mid-size marketer budget strategy teaches every brand, with Adrianne Pasquarelli
Marketing budgets are tight across the board, but mid-size brands—companies roughly between $50 million and $1 billion in revenue—have been finding ways to make theirs work harder. Adrianne Pasquarell...
25 Sep 24min
Is spec work overrated or underrated, with X&O co-founders | Agencies on Record
X&O co-founders Brett Banker and Eric Segal play a game of overrated or underrated, dishing on the holding company vs. independents debate, spec work, content creators and more. Check out Ad Age's ful...
24 Sep 11min
How splitting vision from execution powers the sprint model, with X&O | Agencies on Record
Develop the strategic idea, then step back—the client can take it in-house, hand it to another agency or bring X&O back to build it themselves. That's the split that co-founders Brett Banker and Eric ...
24 Sep 26min
How to bring creators to the brand strategy table | Catch Up
Creators aren't just making content anymore—they're getting pulled into the actual strategy conversation. Ad Age social and influencer marketing reporter Gillian Follett explains how creators are shap...
18 Sep 6min
Weekly Report: US Open creator backlash exposes brands' event strategy gaps
Viral videos of influencers disrupting US Open matches exposed how many brands still lack clear systems for briefing talent, picking the right creators or vetting whether an event even fits their bran...
17 Sep 5min
Creators are now brand strategists, not just talent, with Gillian Follett
Gillian Follett, social marketing and influencer reporter at Ad Age, breaks down how brand-creator partnerships have evolved in 2026, from creators taking on strategic roles in product development and...
11 Sep 24min
Weekly Report: Planters hires Mr. Peanut a fixer without a pitch, and why character-driven branding is back
Planters named Martin, the agency behind the Geico Gecko, its creative agency of record without running a formal review, betting on character-driven branding to sharpen Mr. Peanut's point of view. Plu...
3 Sep 6min
