Interrobang
99% Invisible10 Juli 2018

Interrobang

In the spring of 1962, an ad man named Martin Speckter was thinking about advertising when he realized something: many ads asked questions, but not just any questions -- excited and exclamatory questions -- a trend not unique to his time. Got milk?! Where's the beef?! Can you hear me now?! So he asked himself: could there be a mark that made it clear (visually on a page) that something is both a question and an exclamation?!

Speckter was also the editor of the typography magazine *TYPEtalks, *so in March of 1962, in an article for the magazine titled “Making a New Point, Or How About That…”, Speckter proposed the first new mark of English language punctuation in 300 years: the interrobang.

Plus, we revisit the story of another special character, the octothorpe.

Interrobang

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Longbox (Repeat)

Longbox (Repeat)

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Photo Credit

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Founded by architect Walter Gropius in 1919, the Bauhaus school in Germany would go on to shape modern architecture, art, and design for decades to come. The school sought to combine design and industrialization, creating functional things that could be … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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