The Quest for True Signal: How Zynga Spotted Mobile
a16z Podcast27 Feb 2024

The Quest for True Signal: How Zynga Spotted Mobile

You might recognize the name Mark Pincus but we almost guarantee you recognize the game Farmville.

Mark Pincus is the founder and longtime CEO of Zynga, known for its massive global franchise of games, including those household names like Farmville and Words with Friends. Zynga was also at the forefront of the transition to mobile and the use of large platforms like Facebook for distribution.

In this episode Mark joins Josh Lu from the a16z Games team for a fireside chat. They discuss navigating major tech waves and recognizing "true signal" opportunities, and explore a wide range of topics, from the strategic insights that propelled Zynga to success, the future of the Metaverse, and the philosophy behind minimum viable products.

This conversation offers invaluable insights for both gaming industry insiders and enthusiasts looking to understand the dynamics of tech innovation and entrepreneurship.

Topics Covered:

00:00 - How Zynga Spotted the Mobile Wave

02:47 - Challenges of Starting Zynga

05:24 - Zynga's Early Workforce and Learning HTML

07:40 - Preparing for Tech Waves

11:29 - The Importance of Being Too Early

15:42 - The attribute of great founders

18:33 - Hiring Philosophy

22:02 - ‘Everyone is a CEO’

24:20 - Fast Iteration and Learning from Failures

31:06 - Personal Gaming Preferences

32:52 - Advice on Reevaluating Projects and True Signal

35:50 - AI's Role in Consumer Adoption and Gaming

40:17 - Community as a Core Element

43:31 - UGC Gaming Space and Future Computing Paradigms

Resources:

Find Mark on Twitter: https://twitter.com/markpinc

Find Josh on Twitter: https://twitter.com/joshlu

Learn more about SPEEDRUN 3.0: https://a16z.com/speedrun3

Learn more about SPEEDRUN: ttps://a16z.com/speedrun-your-gaming-startup

Stay Updated:

Find a16z on Twitter: https://twitter.com/a16z

Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

Subscribe on your favorite podcast app: https://a16z.simplecast.com/

Follow our host: https://twitter.com/stephsmithio

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Avsnitt(898)

a16z Podcast: A Conversation With the Inventor of Spark

a16z Podcast: A Conversation With the Inventor of Spark

One of the most active and fastest growing open source big data cluster computing projects is Apache Spark, which was originally developed at U.C. Berkeley's AMPLab and is now used by internet giants and other companies around the world. Including, as announced most recently, IBM. In this Q&A with Spark inventor Matei Zaharia -- also the CTO and co-founder of Databricks (and a professor at MIT) -- on the heels of the recent Spark Summit, we cover the difference between Hadoop MapReduce and Spark; what are the ingredients of a successful open source project; and the story of how Spark almost helped a friend win a million dollars.

24 Juni 201519min

a16z Podcast: Investing in Communities

a16z Podcast: Investing in Communities

Investing to make a return both financial AND societal isn't new, but the opportunities to reach and build businesses in communities that have been underserved by tech are larger than ever. One example is the business opportunity presented by hairstylist platform Mayvenn, which a16z recently backed. In this segment of the a16z Podcast, Kesha Cash (founder and general partner of the Impact America Fund, also an investor in Mayvenn) discusses how she puts her fund’s money to work in markets that target underserved Americans. Cash is joined by a16z’s Tawny Holguin (who leads our seed and early scouting efforts) to breakdown the intricacies -- and opportunities -- of so-called “impact investing.” Do core business principles change at all? But then how does impact get measured? And what happens when you connect more communities to tech?

22 Juni 201524min

a16z Podcast: The Rise of the Quasi-IPO

a16z Podcast: The Rise of the Quasi-IPO

"This time is different." But it's always different! So what's going on now in the public markets? Why does this even matter? For one thing, tech markets have grown significantly. And one big reason is internet and mobile. It's like a multiplier for the market size and opportunity. In this episode of the a16z Podcast, Andreessen Horowitz managing partner Scott Kupor, mobile analyst Benedict Evans, and corp dev research partner Morgan Bender break down a slide deck we recently shared, including answers to what all these so-called “unicorns” are, how it affects venture capital and the funding landscape, and how we define a "quasi-IPO." The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

17 Juni 201529min

a16z Podcast: Location, Location, Location -- and Mobile

a16z Podcast: Location, Location, Location -- and Mobile

Pick your metaphor: Smartphones are "remote controls" for the physical world, or perhaps, as Steve Cheney argues, they're "cursors for the physical world". Either way, it's clear that the age of mobile is here, GPS is not enough, and with sensors all around us -- both outdoors and in indoor locations -- it's finally time for truly context-aware computing. But what will that take, both content- and design-wise -- is it all just about eliminating friction? And how are players like Apple and Google positioning themselves for this micro-mapped world? a16z's Benedict Evans and Estimote's Steve Cheney talk about these questions and more in this episode of the a16z Podcast...

11 Juni 201522min

a16z Podcast: Dealing with Corporate Dealmakers -- When to Talk to Corp Dev

a16z Podcast: Dealing with Corporate Dealmakers -- When to Talk to Corp Dev

Every meeting a busy founder takes is time away from building the company. So it’s understandable why engaging corporate development groups is believed to be a waste of time, unless you’re selling your company. But... there ARE good reasons to engage corporate development. You just have to know when, and how. And what to avoid! On this episode of the a16z Podcast, operating partner Jamie McGurk, and Tyson Clark and James Loftus (veterans of corporate development from companies like Google, Oracle, and Yahoo) share advice for founders talking to corporate development.

10 Juni 201522min

a16z Podcast: Apple Gets Its Music Streaming and Gives News Another Try

a16z Podcast: Apple Gets Its Music Streaming and Gives News Another Try

Apple’s annual developer conference is cranking away in San Francisco, and a16z’s Benedict Evans examines the latest from the world’s most valuable company in this segment of the pod. Software is the star of WWDC and Apple highlighted updates to iOS and OS X, but the big news was in part Apple News -- a curation and aggregation app for periodicals. Newsstand, Apple’s earlier attempt to tackle news outlets on your Apple device didn’t catch on, but Evans gives Apple News a better chance. And Apple Music? “It was a bit wooly, frankly,” Evans says. Translation: it didn’t amaze. Evans explains why.

10 Juni 201526min

a16z Podcast: Apple Watch -- Looking for New Things Done in New Ways

a16z Podcast: Apple Watch -- Looking for New Things Done in New Ways

Is the Apple Watch breaking new technological ground, or just another accessory for your iPhone? a16z’s Benedict Evans and Board Partner Steven Sinofsky describe their experience with the Apple Watch one month after strapping the elegant piece of electronics to their wrists. So how is it? It’s not the one thing you will own that will fill this void in your life like the iPhone did, Evans says. And working out what is useful and pleasurable about the Apple Watch takes time, he says. Even so, Evans finds himself getting there. For example, being prodded by the watch’s map app to turn left or right while walking to your destination “is like a super-power,” he says. Sinofsky too is finding his Apple Watch more alluring than he had anticipated. What will really make the Apple Watch a piece of kit that people won’t want to part with is the evolution of the apps -- building novel things just for the watch that don’t mimic what we do on smartphones or any other existing piece of technology. “We’re in the phase right now (with the Apple Watch) where people are trying to figure out how to do the old things in a new way,” Sinofsky says. “And really, you need to do new things in a new way.”

5 Juni 201522min

The Cool Stuff Only Happens at Scale

The Cool Stuff Only Happens at Scale

Distributed computing frameworks like Hadoop and Spark have enabled processing of "big data" sets -- but that's not enough for modeling surprise/rare "black swan" or complex events. Just think of scenarios in disaster planning (earthquakes, terrorist attacks, financial system collapse); biology (including disease); urban planning (cities, transportation, energy power grids); military defense ... and other complex systems where unknown behaviors and properties can emerge. They can't be modeled based on (by definition impossible) limited data. And parallelization for this is hard. But what if companies and governments could answer these seemingly impossible questions -- through simulations? Especially ones where we can directly merge in knowledge and cues from the real world (sensors, sensors everywhere)? CEO of Improbable Herman Narula and Stanford University professor-in-residence at a16z Vijay Pande discuss this and more with Chris Dixon in this episode of the a16z Podcast. And as Herman says, "the cool stuff only happens at scale". The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

5 Juni 201521min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
uppgang-och-fall
rss-borsens-finest
avanzapodden
svd-ledarredaktionen
affarsvarlden
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon
rss-dagen-med-di
dynastin
rss-kort-lang-analyspodden-fran-di
kapitalet-en-podd-om-ekonomi
ekonomiekot-extra
ett-rikare-liv
lastbilspodden
gott-tjot-om-aktier
tabberaset