Toyetic
99% Invisible13 Mars 2024

Toyetic

This year marks the 40th anniversary of a lot of landmarks in pop culture, especially sci-fi and fantasy. So many franchises were born in 1984. Some came to define the genre or invent new genres. The great podcast Imaginary Worlds noticed this and produced a three-part series about 1984's Cambrian explosion of creativity that landed on the big screen, the small screen, bookstore shelves and, of course, the toy store.

In this episode we learn about at two iconic franchises that launched in 1984: Transformers and Teenage Mutant Ninja Turtles. They came from opposite ends of the business spectrum. Transformers was a top-down marketing synergy between American and Japanese toy companies along with Marvel Comics to compete against He-Man -- another TV toy behemoth. Teenage Mutant Ninja Turtle would eventually rival them in cultural dominance, but it began with two indie comic book creators making a black and white comic as a lark. But Turtles and Transformers both ended up wrestling with similar questions around what happens when you put the cart before the horse in creating content to sell products.

Toyetic

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The Trials of Dan and Dave

The Trials of Dan and Dave

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Repackaging the Pill

Repackaging the Pill

Most people are familiar with at least one version of the birth control pill’s packaging — a round plastic disc which opens like a shell and looks like a makeup compact. But the pill wasn’t always packaged this way. The … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

11 Juli 201717min

The Pool and the Stream

The Pool and the Stream

This is the story of a curvy, kidney-shaped swimming pool born in Northern Europe that had a huge ripple effect on popular culture in Southern California and landscape architecture in Northern California, and then the world. A documentary in three … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

4 Juli 201730min

Mexico 68

Mexico 68

The 1968 Olympics took place in Mexico City, Mexico. It was the first Games ever hosted in a Latin American country. And for Mexico City, the event was an opportunity to show the world that they were a metropolis as worthy as London, Berlin, Rome or Tokyo to host this huge international affair. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

27 Juni 201721min

You Should Do a Story

You Should Do a Story

“You should do a story…” is the first line to a lot of the conversations you have when you work at 99pi. This week we look into a bunch of those stories suggested by our listeners and present them to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Juni 201725min

In the Same Ballpark

In the Same Ballpark

In the 1992, the Baltimore Orioles opened their baseball season at a brand new stadium called Oriole Park at Camden Yards, right along the downtown harbor. The stadium was small and intimate, built with brick and iron trusses—a throwback to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

13 Juni 201724min

Intro to a new Roman Mars podcast: What Trump Can Teach Us About Con Law

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Special introductory episode to a new podcast produced by Roman Mars and Elizabeth Joh. Professor Elizabeth Joh teaches Intro to Constitutional Law and most of the time this is a pretty straight forward job. But with Trump in office, everything … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

8 Juni 201711min

The Yin and Yang of Basketball (Repeat)

The Yin and Yang of Basketball (Repeat)

In 1891, a physical education teacher in Springfield, Massachusetts invented the game we would come to know as basketball. In setting the height of the baskets, he inadvertently created a design problem that would not be resolved for decades to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

7 Juni 201719min

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