Toyetic
99% Invisible13 Mars 2024

Toyetic

This year marks the 40th anniversary of a lot of landmarks in pop culture, especially sci-fi and fantasy. So many franchises were born in 1984. Some came to define the genre or invent new genres. The great podcast Imaginary Worlds noticed this and produced a three-part series about 1984's Cambrian explosion of creativity that landed on the big screen, the small screen, bookstore shelves and, of course, the toy store.

In this episode we learn about at two iconic franchises that launched in 1984: Transformers and Teenage Mutant Ninja Turtles. They came from opposite ends of the business spectrum. Transformers was a top-down marketing synergy between American and Japanese toy companies along with Marvel Comics to compete against He-Man -- another TV toy behemoth. Teenage Mutant Ninja Turtle would eventually rival them in cultural dominance, but it began with two indie comic book creators making a black and white comic as a lark. But Turtles and Transformers both ended up wrestling with similar questions around what happens when you put the cart before the horse in creating content to sell products.

Toyetic

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The Eponymist

The Eponymist

Eponym (noun):  A person after whom a discovery, invention, place, etc., is named or thought to be named; a name or noun formed after a person. An eponym, almost by definition, has some kind of story behind it — some reason it … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

1 Feb 201727min

The Revolutionary Post

The Revolutionary Post

Winifred Gallagher, author of How the Post Office Created America: A History, argues that the post office is not simply an inexpensive way to send a letter. The service was designed to unite a bunch of disparate towns and people … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

24 Jan 201717min

Tom Swift and His Electric Rifle

Tom Swift and His Electric Rifle

On January 3, 1979, two officers from the Los Angeles Police Department went to the home of Eulia May Love, a 39-year-old African-American mother. The police were there because of a dispute over an unpaid gas bill. The officers approached … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

18 Jan 201719min

Mini-Stories: Volume 2

Mini-Stories: Volume 2

Part 2 where host Roman Mars talks to the 99pi producers about their favorite “Mini-Stories.” These are little anecdotes or seeds of a story about design and architecture that can’t quite stretch into a full episode, but we love them … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

10 Jan 201729min

Mini-Stories: Volume 1

Mini-Stories: Volume 1

Host Roman Mars talks to the 99pi producers about their favorite “Mini-Stories.” These are little anecdotes or seeds of a story about design and architecture that can’t quite stretch into a full episode, but the staff loves them anyway. Roman talks … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Dec 201627min

Plat of Zion

Plat of Zion

The urban grid of Salt Lake City, Utah is designed to tell you exactly where you are in relation to Temple Square, one of the holiest sites for Mormons. Addresses can read like sets of coordinates. “300 South 2100 East,” … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

14 Dec 201617min

Guano Island

Guano Island

In 2014, President Obama expanded the Pacific Remote Islands Marine National Monument, making it the largest marine preserve in the world at the time. The expansion closed 490,000 square miles of largely undisturbed ocean to commercial fishing and underwater mining. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

6 Dec 201618min

NBC Chimes

NBC Chimes

The NBC chimes may be the most famous sound in broadcasting. Originating in the 1920s, the three key sequential notes are familiar to generations of radio listeners and television watchers. Many companies have tried to trademark sounds but only around … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

29 Nov 201613min

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