Toyetic
99% Invisible13 Mars 2024

Toyetic

This year marks the 40th anniversary of a lot of landmarks in pop culture, especially sci-fi and fantasy. So many franchises were born in 1984. Some came to define the genre or invent new genres. The great podcast Imaginary Worlds noticed this and produced a three-part series about 1984's Cambrian explosion of creativity that landed on the big screen, the small screen, bookstore shelves and, of course, the toy store.

In this episode we learn about at two iconic franchises that launched in 1984: Transformers and Teenage Mutant Ninja Turtles. They came from opposite ends of the business spectrum. Transformers was a top-down marketing synergy between American and Japanese toy companies along with Marvel Comics to compete against He-Man -- another TV toy behemoth. Teenage Mutant Ninja Turtle would eventually rival them in cultural dominance, but it began with two indie comic book creators making a black and white comic as a lark. But Turtles and Transformers both ended up wrestling with similar questions around what happens when you put the cart before the horse in creating content to sell products.

Toyetic

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Darth Vader Family Courthouse

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Sound of Sport

Sound of Sport

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13 Okt 20115min

The Steering Wheel

The Steering Wheel

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29 Sep 20117min

Super Bon Bonn

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16 Sep 201110min

Elegy for WTC

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I want to be careful not to overstate what it means for a building to die. A building’s worth is an infinitesimal fraction of the worth a person’s life. Even two buildings don’t even move the needle in comparison to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

1 Sep 20116min

The Speed of Light for Building Pyramids

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Last year, Steve Burrows CBE (Principle at the engineering consulting firm Arup) spent several weeks in Egypt studying the pyramids through the eyes of a modern day structural engineer. The result, which was presented in a documentary for the Discovery … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

19 Aug 201110min

A Cheer for Samuel Plimsoll

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If you look at the outer hull of commercial ships, you might find a painted circle bisected with a long horizontal line. This marking is called the load line, or as I prefer, the Plimsoll line. This simple graphic design … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

4 Aug 20117min

Design for Airports

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When I spoke with Allison Arieff about the design of airports, she said to me, if all airports simply played Brian Eno’s album Ambient 1: Music for Airports over the speakers, every airport would be better. I say this to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

28 Juli 20118min

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