Toyetic
99% Invisible13 Mars 2024

Toyetic

This year marks the 40th anniversary of a lot of landmarks in pop culture, especially sci-fi and fantasy. So many franchises were born in 1984. Some came to define the genre or invent new genres. The great podcast Imaginary Worlds noticed this and produced a three-part series about 1984's Cambrian explosion of creativity that landed on the big screen, the small screen, bookstore shelves and, of course, the toy store.

In this episode we learn about at two iconic franchises that launched in 1984: Transformers and Teenage Mutant Ninja Turtles. They came from opposite ends of the business spectrum. Transformers was a top-down marketing synergy between American and Japanese toy companies along with Marvel Comics to compete against He-Man -- another TV toy behemoth. Teenage Mutant Ninja Turtle would eventually rival them in cultural dominance, but it began with two indie comic book creators making a black and white comic as a lark. But Turtles and Transformers both ended up wrestling with similar questions around what happens when you put the cart before the horse in creating content to sell products.

Toyetic

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One Way Ticket To Mars

One Way Ticket To Mars

99% Invisible Extra! NASA is figuring out how to take the next great leap into space. The difficulty is, if we leap to Mars, we might not make it back. This is a story I produced last year (Summer 2009) … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

13 Nov 201011min

99% Private

99% Private

Privately Owned Public Open Spaces, or POPOS, are these little gardens, terraces, plazas, and seating areas that are private property, but are mandated for public use. City planners require developers to add these little “parks” to their buildings to make … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

5 Nov 20104min

99% Free Parking

99% Free Parking

It’s weird how much anxiety comes from parking in a city. Beyond the stress of looking for parking, you must contend with the frequently unreliable meters. The signage can be indecipherable. As a point of interaction with your municipality, it’s … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

29 Okt 20105min

99% Alien

99% Alien

Humans need a few basic things to survive- air, water, food, heat, shelter- but just surviving isn’t really enough. We also need familiarity, a little comfort, interaction, a small place of our own. When it comes to designing space habitat … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

14 Okt 20104min

99% Symbolic

99% Symbolic

Before I moved to Chicago in 2005, I didn’t even know cities had their own flags. In Chicago, the city flag is everywhere. It’s incorporated into all different aspects of city life and the design elements are used on businesses, … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

7 Okt 20104min

99% Forgotten

99% Forgotten

At the top of Mt. Olympus in San Francisco, on what was once thought to be the geographic center of the city, is a pedestal for a statue that isn’t there. There’s no marker. You can just make out the … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

1 Okt 20104min

99% Details

99% Details

It’s a stick with bristles poking out of it. It doesn’t even qualify as a simple machine, but the careful thought and design that went into the creation of the modern, angled bristle, fat handled toothbrush shows just how much … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

24 Sep 20105min

99% Reality (only)

99% Reality (only)

There’s not much that we can do about all the physical matter that’s been designed and built by someone else. It is the way it is. But with the advent of portable devices with GPS, a compass, and a network, … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

24 Sep 20104min

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