Backfired: The Vaping Wars
99% Invisible25 Juni 2024

Backfired: The Vaping Wars

When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead—or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

Backfired is the latest podcast from Prologue Projects, the award-winning team behind Slow Burn, Fiasco, and Think Twice: Michael Jackson. Backfired is a show about the business of unintended consequences—what happens when solving one problem inadvertently leads to a host of new ones?

In this tale of opportunity, addiction, and good intentions gone awry, hosts Leon Neyfakh and Arielle Pardes offer a definitive account of Juul Labs’ rise and fall, as well as the ubiquitous illegal vape market that sprouted up in its wake. Through dozens of original interviews, they gain access to the key players who got swept up—sometimes unwittingly—in the firestorm that reshaped the culture of nicotine.

Backfired: The Vaping Wars

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Good Egress

Good Egress

When designing a commercial structure, there is one safety component that must be designed right into the building from the start: egress. “Egress” refers to an entire exit system from a building: stairs, corridors, and evacuation routes outside the building. Each state’s building … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

8 Juli 201415min

Cold War Kids

Cold War Kids

During the 1961 Berlin Crisis—one of the various moments in the cold war in which we came frighteningly close to engaging in actual war with the Soviets—President John F. Kennedy vowed to identify spaces in “existing structures both public and … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

1 Juli 201420min

Skyjacking

Skyjacking

The term “hijacking” goes back to prohibition days, when gangsters would rob moonshine trucks saying, “Hold your hands high, Jack!” However, in the early days of commercial air travel, the idea that someone would hijack a plane was scarcely even … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

24 Juni 201414min

Feet of Engineering

Feet of Engineering

As a fashion object and symbol, the high heel shoe is weighted with meaning. It’s also weighted with the wearer’s entire body weight. The stiletto might be one of the only designs that is physically painful but has somehow has … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

17 Juni 201414min

Song Exploder

Song Exploder

99% Invisible presents Song Exploder. A song is a product of design. It’s difficult to create an original melody, but that’s only the blueprint. Every element of a piece of music could be produced any number of ways, depending on which … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

10 Juni 201419min

Clean Trains

Clean Trains

In just about every movie set in New York City in the 1970s and 80s there’s an establishing shot with a graffiti-covered subway. For city officials, train graffiti was a sign that they had lost control. So, starting in the … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

3 Juni 201419min

Breaking the Bank

Breaking the Bank

When I go into a bank, especially if I have to stand in line waiting to make a deposit, my mind wanders. And one of the first place it wanders to is: how I would rob the place. How could … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

27 Maj 201418min

Cow Tunnels

Cow Tunnels

The westernmost part of Manhattan, between 34th and 39th street, is pretty industrial. There’s a bus depot, a ferry terminal, and a steady stream of cars. But in the late 19th early 20th centuries, this was cow country. Cows used … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Maj 201420min

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