7MS #467: How to Succeed in Business Without Really Crying - Part 9

7MS #467: How to Succeed in Business Without Really Crying - Part 9

Hey everybody! I stayed in a hotel for the first time in over a year and boy oh boy...I hope I didn't get COVID from the bedsheets!

Anyhow, on that journey I thought of some things that I think will help your business on the marketing/project management/sales side to be more successful and less annoying. DISCLAIMER: I have no formal training in these areas, but I've been on both sides of the table for a number of years, and I think I'm getting a better idea of what clients do and don't like during the sales process. These things include:

  • Reduce layers of people complexity - don't have 17 of your people on the client intro/pitch call and then ghost them once they actually want to buy something!

  • Keep project management just complicated enough - I like project management tools and spreadsheet task-trackers like Smartsheet but I'm trying to let the client lead as far as how much detail they need when tracking their projects. By default, we create a document with a high level map of project milestones, timelines and key contact information. We update that as often as the client likes.

  • Personalize responses to Web leads - if you have an info@ or sales@ address for your business, I think you should personalize the response you give folks who write in. They wrote you for a reason! Don't just copy/paste some generic "Hey you wanted info about our company so here it is blah blah blah" response, that doesn't make people feel like you give a rip about their needs. Think of something personal to say in the reply. "Oh, I see you're in Minnesota. I'm a big Twins fan!" Something like that. Simple, easy and personal.

  • Don't sign people up for junk without asking - in this episode I give an example of a vendor we looked at (but didn't select) for some services, and the company decided to automatically sign ups up for a bunch of electronic and paper mailings. That's super annoying!

  • Don't stink at LinkedIn - in the last episode of this series, I told you about a guy who (to me) wins LinkedIn and the Internet because he sent me a personalized video LinkedIn invitation - it was awesome! Be more like that guy, and less like the mosquitoes who send invites like "Hi, I noticed you're human and figured we should be LinkedIn BFFs" and then sign you up for a non-stop barrage of sales pitches!

  • Bug people "just enough" - if you've had an awesome scoping call for a potential project and the client has received and reviewed the SOW, stay in touch with them periodically - even if it feels like you're being ghosted.

Avsnitt(705)

7MS #601: Breaking Up With Active Directory

7MS #601: Breaking Up With Active Directory

Today our pal Nate Schmitt (you may remember him from his excellent Dealing with Rejection: A DMARC Discussion Webinar) joins us to talk about breaking up with Active Directory. He covers: Why would you want to consider removing AD from your environment? What are common items to plan for? What steps should you take to efficiently plan a migration? What common challenges or considerations will you face?

11 Dec 202327min

7MS #600: First Impressions of Using AI on Penetration Tests

7MS #600: First Impressions of Using AI on Penetration Tests

Hey friends, today I share my experience working with ChatGPT, Ollama.ai, PentestGPT and privateGPT to help me pentest Active Directory, as well as a machine called Pilgrimage from HackTheBox. Will AI replace pentesters as we know them today? In my humble opinion: not quite yet. Check out today's episode to hear more, and please join me on Wednesday, December 6 for my Webinar on this topic with Netwrix called Hack the Hackers: Exploring ChatGPT and PentestGPT in Penetration Testing!

1 Dec 202322min

7MS #599: Baby's First Responsible Disclosure

7MS #599: Baby's First Responsible Disclosure

Today we talk about our first experience working through the responsible disclosure process after finding vulnerabilities in a security product. We cannot share a whole lot of details as of right now, but wanted to give you some insight into the testing/reporting process thus far, which includes the use of: BulletsPassView MITMsmtp mitmproxy

25 Nov 202338min

7MS #598: Hacking Billy Madison - Part 4

7MS #598: Hacking Billy Madison - Part 4

Today our good buddy Paul and I keep trying to hack the VulnHub machine based on the movie Billy Madison (see part 1 and 2 and 3). In today's final chapter, Paul and I: Find Eric's secret SSH back door Locate and decrypt a hidden file with Billy's homework Build wordlists with cewl Save Billy from the evil clutches of Eric Gordon!!!

17 Nov 202324min

7MS #597: Let's JAMBOREE (Java-Android-Magisk-Burp-Objection-Root-Emulator-Easy) with Robert McCurdy

7MS #597: Let's JAMBOREE (Java-Android-Magisk-Burp-Objection-Root-Emulator-Easy) with Robert McCurdy

Today we had a blast talking with Robert McCurdy about JAMBOREE (Java-Android-Magisk-Burp-Objection-Root-Emulator-Easy)! JAMBOREE allows you to quickly spin up a portable Git/Python/Java environment and much more! From a pentesting POV, you can whip up an Android pentesting environment, BloodHound/SharpHound combo, Burp Suite...the list goes on!

11 Nov 202332min

7MS #596: How to Succeed in Business Without Really Crying - Part 13

7MS #596: How to Succeed in Business Without Really Crying - Part 13

After about a year break (last edition of this series was in October, 2022, we're back with an updated episode of How to Succeed in Business Without Really Crying. We cover: Why we're not planning on selling the business any time soon Fast Google Dorks Scan Using ProtonVPN via command line Our pre first impressions of a pentesting SaaS tool you've almost definitely heard of

4 Nov 202331min

7MS #595: Choosing the Right XDR Strategy with Matt Warner of Blumira

7MS #595: Choosing the Right XDR Strategy with Matt Warner of Blumira

Today we're joined by Matt Warner of Blumira (remember him from episodes #551 and #529 and #507?) to talk about choosing the right XDR strategy! There's a lot to unpack here. Are EDR, MDR and XDR related? Can you get them all from one vendor - and should you? Do you run them on-prem, in the cloud, or both? Join us as Matt answers these questions and more!

31 Okt 20231h 3min

7MS #594: Using PatchMyPC to Auto-Update Pentest Dropboxes

7MS #594: Using PatchMyPC to Auto-Update Pentest Dropboxes

Today we're talking about how you can use PatchMyPc to keep your home PC and/or pentest dropbox automatically updated with the latest/greatest patches!

23 Okt 202329min

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