7MS #467: How to Succeed in Business Without Really Crying - Part 9

7MS #467: How to Succeed in Business Without Really Crying - Part 9

Hey everybody! I stayed in a hotel for the first time in over a year and boy oh boy...I hope I didn't get COVID from the bedsheets!

Anyhow, on that journey I thought of some things that I think will help your business on the marketing/project management/sales side to be more successful and less annoying. DISCLAIMER: I have no formal training in these areas, but I've been on both sides of the table for a number of years, and I think I'm getting a better idea of what clients do and don't like during the sales process. These things include:

  • Reduce layers of people complexity - don't have 17 of your people on the client intro/pitch call and then ghost them once they actually want to buy something!

  • Keep project management just complicated enough - I like project management tools and spreadsheet task-trackers like Smartsheet but I'm trying to let the client lead as far as how much detail they need when tracking their projects. By default, we create a document with a high level map of project milestones, timelines and key contact information. We update that as often as the client likes.

  • Personalize responses to Web leads - if you have an info@ or sales@ address for your business, I think you should personalize the response you give folks who write in. They wrote you for a reason! Don't just copy/paste some generic "Hey you wanted info about our company so here it is blah blah blah" response, that doesn't make people feel like you give a rip about their needs. Think of something personal to say in the reply. "Oh, I see you're in Minnesota. I'm a big Twins fan!" Something like that. Simple, easy and personal.

  • Don't sign people up for junk without asking - in this episode I give an example of a vendor we looked at (but didn't select) for some services, and the company decided to automatically sign ups up for a bunch of electronic and paper mailings. That's super annoying!

  • Don't stink at LinkedIn - in the last episode of this series, I told you about a guy who (to me) wins LinkedIn and the Internet because he sent me a personalized video LinkedIn invitation - it was awesome! Be more like that guy, and less like the mosquitoes who send invites like "Hi, I noticed you're human and figured we should be LinkedIn BFFs" and then sign you up for a non-stop barrage of sales pitches!

  • Bug people "just enough" - if you've had an awesome scoping call for a potential project and the client has received and reviewed the SOW, stay in touch with them periodically - even if it feels like you're being ghosted.

Avsnitt(687)

7MS #150: OFF-TOPIC-Bone Tomahawk / Goodnight Mommy / Comedy Loves Misery

7MS #150: OFF-TOPIC-Bone Tomahawk / Goodnight Mommy / Comedy Loves Misery

Preview16 wordsIn today's off-topic episode I review the following movies: Bone Tomahawk Goodnight Mommy Misery Loves Comedy

3 Feb 201610min

7MS #149: Securing Your Life - Part 3

7MS #149: Securing Your Life - Part 3

This episode continues the series on securing your life - making sure all the security stuff related to your life is in order. Today we're particularly focusing on preparing to travel. What if (God forbid) the plane goes down? Who has access to your money, passwords, etc.?

1 Feb 20168min

7MS #148: OFF-TOPIC - Apple Watch Review

7MS #148: OFF-TOPIC - Apple Watch Review

Yep, there are tons of people/blogs/magazines/children/pets who have provided reviews of the Apple Watch. This is mine.

28 Jan 20169min

7MS #147: DIY Hosted Mutillidae

7MS #147: DIY Hosted Mutillidae

In this episode I talk about how to build a cheap hosted Mutillidae server to safely hack away on while keeping other Internet prowlers out. Here are the basic commands to run to lock down the Digital Ocean droplet's iptables firewall: *Flush existing rules* **sudo iptables -F** *Allow all concurrent connections* **sudo iptables -A INPUT -m conntrack --ctstate ESTABLISHED,RELATED -j ACCEPT** *Allow specific IPs/hosts to access port 80* **sudo iptables -A INPUT -p tcp -s F.Q.D.N --dport 80 -m conntrack --ctstate NEW,ESTABLISHED -j ACCEPT** *Allow specific IPs/hosts to access port 22* **sudo iptables -A INPUT -p tcp -s F.Q.D.N --dport 22 -m conntrack --ctstate NEW,ESTABLISHED -j ACCEPT** *Block all other traffic:* **sudo iptables -P INPUT DROP** *Provide the VPS loopback access:* **sudo iptables -I INPUT 1 -i lo -j ACCEPT** *Install iptables-persistent to ensure rules survive a reboot:* **sudo apt-get install iptables-persistent** *Start iptables-persistent service* **sudo service iptables-persistent start** *If you make iptables changes after this and they don't seem to stick, do this:* **sudo iptables-save > /etc/iptables/rules.v4** See this Digital Ocean article for more information.

26 Jan 20168min

7MS #146: Friday Infosec News and Links Roundup

7MS #146: Friday Infosec News and Links Roundup

Here are some of my favorite stories and links for this week! If you missed last week's BURN IT ALL! Webcast, it's now online as a Youtube video. There is still time to register for the Real World Web Penetration Testing Webinar. It's(Thursday, January 28 @ 1 p.m. CST) and $25 (cheap!) Trustwave is in big trouble after failing to find hackers under their noses. Their noses mustreally hurt because Mandiant was quick to point out the work done by Trustwave was "woefully inadequate." I'm scared of IoT stuff. Why? Oh, I don't know, because what happens when your Nest fails and leaves your buttcheeks freezing cold?!?!? Or what if hackers steal your doorbell, and thus your wifi password and pwn your network? Thankfully, OWASP now now has a top 10 for IoT stuff too. A researcher found some clever ways to abuse Lastpass with an exploit called Lostpass. Lastpassresponded with a security change wherein a Lastpass authentication from a new device requires approval via email. A new Sysinternals tool helps figure out if you have shady, unsigned files in c:\windows\system32. Oh, and for sure upgrade all your iThings ASAP. Apple patched some ugly security holes.

23 Jan 201610min

7MS #145: OFF-TOPIC - Sicario and The Walk

7MS #145: OFF-TOPIC - Sicario and The Walk

In today's off-topic episode I review two movies: Sicario and The Walk.

21 Jan 20167min

7MS #144: Shoulder-Surfing with Seasoned Pentesters

7MS #144: Shoulder-Surfing with Seasoned Pentesters

I recently had the opportunity to shoulder-surf with some seasoned Webapp pentesters, and wanted to share what I learned about their tools, techniques and methodologies.

18 Jan 20167min

7MS #143: Friday Infosec News and Links Roundup

7MS #143: Friday Infosec News and Links Roundup

Here are some of my fav' stories and links for this week! * Burn it all...The New Security Fundamentals **(Wednesday, January 20 @ 1 p.m. CST)**: a free Webinar on setting up the "*core technical things you need to do for your security program*." I've attended many Webinars from the BHIS group and they're always informative and humorous. * Real World Web Penetration Testing **(Thursday, January 28 @ 1 p.m. CST)**: a $25 Webinar on going through "*a real world penetration test. We will explore the methodology and procedures Secure Ideas follows as we test web applications. The course will also walk through some tricks and tips on how to focus your testing on likely flaws*." I have seen four of their recorded courses before and found them to be *absolutely* worth the money I spent, so I'm confident this upcoming session will be no exception. * Fortinet SSH backdoor not much to say except if you use any of the affected products, update immediately as they contain an SSH backdoor: * FortiOS v4.3.17 or any later version of FortiOS v4.3 (available as of July 9, 2014) * FortiOS v5.0.8 or any later version of FortiOS v5.0 (available as of July 28, 2014) * Any version of FortiOS v5.2 or v5.4 * Hacker sentenced to 334 years in prison for operating a phishing Web site similar to that of a legit banking Web site. Moral of the story? Don't do that. * Don't use IE 8, 9 or 10 anymore! unless you like to live dangerously.

15 Jan 20168min

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