7MS #467: How to Succeed in Business Without Really Crying - Part 9

7MS #467: How to Succeed in Business Without Really Crying - Part 9

Hey everybody! I stayed in a hotel for the first time in over a year and boy oh boy...I hope I didn't get COVID from the bedsheets!

Anyhow, on that journey I thought of some things that I think will help your business on the marketing/project management/sales side to be more successful and less annoying. DISCLAIMER: I have no formal training in these areas, but I've been on both sides of the table for a number of years, and I think I'm getting a better idea of what clients do and don't like during the sales process. These things include:

  • Reduce layers of people complexity - don't have 17 of your people on the client intro/pitch call and then ghost them once they actually want to buy something!

  • Keep project management just complicated enough - I like project management tools and spreadsheet task-trackers like Smartsheet but I'm trying to let the client lead as far as how much detail they need when tracking their projects. By default, we create a document with a high level map of project milestones, timelines and key contact information. We update that as often as the client likes.

  • Personalize responses to Web leads - if you have an info@ or sales@ address for your business, I think you should personalize the response you give folks who write in. They wrote you for a reason! Don't just copy/paste some generic "Hey you wanted info about our company so here it is blah blah blah" response, that doesn't make people feel like you give a rip about their needs. Think of something personal to say in the reply. "Oh, I see you're in Minnesota. I'm a big Twins fan!" Something like that. Simple, easy and personal.

  • Don't sign people up for junk without asking - in this episode I give an example of a vendor we looked at (but didn't select) for some services, and the company decided to automatically sign ups up for a bunch of electronic and paper mailings. That's super annoying!

  • Don't stink at LinkedIn - in the last episode of this series, I told you about a guy who (to me) wins LinkedIn and the Internet because he sent me a personalized video LinkedIn invitation - it was awesome! Be more like that guy, and less like the mosquitoes who send invites like "Hi, I noticed you're human and figured we should be LinkedIn BFFs" and then sign you up for a non-stop barrage of sales pitches!

  • Bug people "just enough" - if you've had an awesome scoping call for a potential project and the client has received and reviewed the SOW, stay in touch with them periodically - even if it feels like you're being ghosted.

Avsnitt(683)

7MS #628: How to Succeed in Business Without Really Crying – Part 17

7MS #628: How to Succeed in Business Without Really Crying – Part 17

Hey friends, today we talk about some not-so-glamorous but ever-so-important stuff related to running a cybersecurity consultancy, including: Taking an inventory of all the SaaS stuff your business uses – to keep an eye on spending, know when services are expiring, and track which credit card the services are tied to (so the services don’t almost get cancelled like some did with me!) Tracking domain names, and setting up your own automated rules to notify you well ahead of time when a domain is expiring (maybe that passion project is never gonna happen…time to let those old domains go 🙂 Making a spreadsheet of all important accounts and checking all the auth methods allowed for each account – to prevent attacks such as SIM-swapping

14 Juni 20249min

7MS #627: Migrating from vCenter to Proxmox – Part 2

7MS #627: Migrating from vCenter to Proxmox – Part 2

Hey friends, today we continue our series all about migrating from VMWare to the world Proxmox!  Specifically: Getting my first Proxmox-based NUCs out in the field for live engagements! Pulling the trigger on two bare-metal Proxmox servers to eventually replace my vCenter environment. OVHCloud made it super easy to to add Proxmox to those bare-metals with a simple wizard. I couldn’t figure out how to get a Proxmox VM as the main firewall for the whole Proxmox node, but it turns out it helps to RTFM. When getting a bare-metal OS/hypervisor installed, be careful in that the provider may leave the management ports of that host open to the whole world.  In OVH’s case, they have a software firewall that can be tuned so that, for example, only you can hit the management ports for the box. Getting VLANs setup is a snap once the virtual hardware stuff is in place.

10 Juni 202435min

7MS #626: Web Pentesting Pastiche

7MS #626: Web Pentesting Pastiche

Hey friends, today we’ve got a security milkshake episode about Web app pentesting. Specifically we talk about: Burp Suite Enterprise Caido – a lightweight alternative to Burp wfuzz – Web fuzzer.  Using a proxy:wfuzz -c -z file,/usr/share/wfuzz/wordlist/Injections/XSS.txt –sc 200 “https://somedomain.com/shopping?&qty=%2FUZZ” -p 10.0.7.11:8080 KNOXSS – for XSS testing – pairs nicely with this wrapper: https://github.com/xnl-h4ck3r/knoxnl In the tangent dept, I moan about how I hate some things about Proxmox but am also starting to love it. In the tangent #2 department, I talk about tinnitus and acupuncture!

31 Maj 202450min

7MS #625: A Peek into the 7MS Mail Bag - Part 4

7MS #625: A Peek into the 7MS Mail Bag - Part 4

Road trip time! I’ve been traveling this week doing some fun security projects, and thought all this highway time would be a perfect opportunity to take a dip into the 7MS mail bag!  Today’s questions include: How do you price internal network penetration tests? Have you ever had to deal with a difficult client situation, and how did you resolve it? Are you done going after certs?  Spoiler: no – I’m interested in doing the XINTRA labs (not sure if it includes a cert) Do you provide managed services or just stick with more “one and done” assessment work? You said the “smart business people” tell you to form reseller partnerships, otherwise you’re leaving money on the table – so why don’t you? I’m thinking of starting my own cybersecurity consultancy – what type of insurance do I need to protect me in case of a digital “oops?”

24 Maj 202444min

7MS #624: Tales of Pentest Pwnage – Part 57

7MS #624: Tales of Pentest Pwnage – Part 57

Today’s tale of pentest pwnage is all about my new favorite attack called SPN-less RBCD. We did a teaser episode last week that actually ended up being a full episode all about the attack, and even step by step commands to pull it off.  But I didn’t want today’s episode to just be “Hey friends, check out the YouTube version of this attack!” so I also cover: Our first first impressions of Burp Enterprise Why I have a real hard time believing you have to follow all these steps to install Kali on Proxmox

17 Maj 202429min

7MS #623: Prelude to a Tale of Pentest Pwnage

7MS #623: Prelude to a Tale of Pentest Pwnage

Today’s prelude to a tale of pentest pwnage talks about something called “spnless RBCD” (resource-based constrained delegation).  The show notes don't format well here in the podcast notes, so head to 7minsec.com to see the notes in all their glory.

10 Maj 202424min

7MS #622: Migrating from vCenter to Proxmox - Part 1

7MS #622: Migrating from vCenter to Proxmox - Part 1

Sadly, the Broadcom acquisition of VMWare has hit 7MinSec hard – we love running ESXi on our NUCs, but ESXi free is no longer available.  To add insult to injury, our vCenter lab at OVHcloud HQ got a huge price gouge (due to license cost increase; not OVH’s fault).  Now we’re exploring Proxmox as an alternative hypervisor, so we’re using today’s episode to kick off a series about the joys and pains of this migration process.

5 Maj 202416min

7MS #621: Eating the Security Dog Food - Part 6

7MS #621: Eating the Security Dog Food - Part 6

Today we revisit a series about eating the security dog food – in other words, practicing what we preach as security gurus!  Specifically we talk about: We’re going to get a third-party assessment on 7MinSec (the business) Tips for secure email backup/storage Limiting the retention of sensitive data you store in cloud places

26 Apr 202423min

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