Is spec work overrated or underrated, with X&O co-founders | Agencies on Record
X&O co-founders Brett Banker and Eric Segal play a game of overrated or underrated, dishing on the holding company vs. independents debate, spec work, content creators and more. Check out Ad Age's ful...
24 Sep 11min
How splitting vision from execution powers the sprint model, with X&O | Agencies on Record
Develop the strategic idea, then step back—the client can take it in-house, hand it to another agency or bring X&O back to build it themselves. That's the split that co-founders Brett Banker and Eric ...
24 Sep 26min
CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove...
18 Juni 13min
Uber's VP of global marketing on winging it
Thomas Ranese, VP of global marketing at Uber, talks about how a lack of planning can sometimes blow up in your face, at least until you figure out how to make the best of it. He also weighs in on the...
18 Dec 202036min
YouTube Gaming's global head of marketing on digital dinner parties
Elizabeth Del Valle explains how to plan and host a great gathering, even over Zoom. She also weighs in on catching up on peak TV and Caribbean coffee culture.
11 Dec 202049min
Google's VP of global marketing on loving fast food
Marvin Chow talks about his love of chains like McDonald's, Shake Shack and In-N-Out, especially outside the U.S. He also weighs in on working in his mother's 7-Eleven, being married to a chef and the...
30 Nov 202041min
TwentyFirstCenturyBrand's Neil Barrie on playing in indie bands
The consultancy's global CEO spent his younger years touring Europe playing indie rock for a share of the door take. He also weighs in on disappointing The National's Matt Berninger and why drummers h...
20 Nov 202045min
