Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)

Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)

An interview with Cindy Alvarez. Cindy is Director of Customer Research at GitHub, the world's leading software development platform. Cindy has long experience in customer research with GitHub, Yammer, Microsoft and Kissmetrics. She also wrote the leading book on customer research, 2014's Lean Customer Development which aims to guide teams to build products their customers need.

We speak about a lot, including:

  • What it's like doing customer research with the world's largest community of software engineers
  • The importance of testing your customer interview questions and working out what does and doesn't work
  • The importance of empathy, keeping down-to-earth and being someone customers feel comfortable talking to
  • Whether a Bachelor's in Psychology helps her to play mind games with her subjects (mwahahaha)
  • Why she wrote the book, how she did it, and whether she's going to write another one
  • How to answer some of the common objections to customer interviews, and how ensure you can build a culture of speaking with customers directly
  • How to optimise for Continuous Discovery and ensure you get a flow of customer feedback and learning

And much more!

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(275)

Eric Ries: From Corrupted to Incorruptible - How to Build Mission-First Companies That Last

Eric Ries: From Corrupted to Incorruptible - How to Build Mission-First Companies That Last

On this episode, I speak to Eric Ries, entrepreneur, multiple-time founder and bestselling author of The Lean Startup. Eric has spent years working with founders, leaders and organisations on how comp...

28 Aug 1h 5min

Barry O'Reilly - How to Keep the Humanity in Artificial Organizations

Barry O'Reilly - How to Keep the Humanity in Artificial Organizations

On this episode, I speak to Barry O'Reilly, entrepreneur, executive adviser and author of Lean Enterprise, Unlearn and his latest book, Artificial Organizations. Barry works with senior leaders around...

18 Aug 1h 6min

Pavel Samsonov - AI Can Build the Solution... You Still Have to Design the Problem

Pavel Samsonov - AI Can Build the Solution... You Still Have to Design the Problem

On this episode, I speak to Pavel Samsonov, Principal UX Designer at Justworks and author of The Product Picnic newsletter. Pavel has spent his career working across UX, service design and product man...

25 Juli 1h 9min

Be Kaler Pilgrim - Where Does Product Go Wrong in PE-Backed Firms?

Be Kaler Pilgrim - Where Does Product Go Wrong in PE-Backed Firms?

On this episode, I speak to Be Kaler Pilgrim, founder of Smithfield Search and original founder of Futureheads Recruitment. Be has spent more than three decades helping organisations build technology ...

2 Juli 57min

Petra Wille - Strong Product Leadership in the Age of AI

Petra Wille - Strong Product Leadership in the Age of AI

On this episode, I speak to the returning Petra Wille, product leadership coach, author of Strong Product People, and founder of the Product at Heart conference. Petra has spent years helping product ...

19 Maj 1h 5min

April Dunford - Obviously Awesome 2.0 : What's New With Product Positioning? (with April Dunford, Author “Obviously Awesome“ and “Sales Pitch“)

April Dunford - Obviously Awesome 2.0 : What's New With Product Positioning? (with April Dunford, Author “Obviously Awesome“ and “Sales Pitch“)

On this episode, I am joined for a third (and probably final!) time by April Dunford, renowned positioning expert and author of Obviously Awesome and Sales Pitch. We explore what's changed in her upda...

17 Apr 1h 13min

The State of B2B Product Management (with me, Saeed Khan and guest host Janna Bastow)

The State of B2B Product Management (with me, Saeed Khan and guest host Janna Bastow)

On this episode, we try something a little different. ProdPad and Mind the Product co-founder Janna Bastow joins as guest host to interview me and Saeed Khan about our recently released research repor...

2 Apr 1h 6min

CPO Stories: Nick Kenn - Winmau

CPO Stories: Nick Kenn - Winmau

On this episode, I speak with Nick Kenn, interim Chief Product Officer at Winmau, the world's leading darts brand. Nick's career spans companies such as Betfair and Redbubble, and he now operates in i...

26 Mars 55min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
badfluence
avanzapodden
uppgang-och-fall
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
lastbilspodden
fill-or-kill
borsmorgon
tabberaset
24fragor
rikatillsammans-om-privatekonomi-rikedom-i-livet
bathina-en-podcast
rss-kort-lang-analyspodden-fran-di
rss-dagen-med-di
rss-hos-psykologen
kapitalet-en-podd-om-ekonomi