Shop Talk: Willi’s Ski & Board on Ski Shops as Conduits and Founding Winter Divas
GEAR:3025 Nov 2022

Shop Talk: Willi’s Ski & Board on Ski Shops as Conduits and Founding Winter Divas

Kristin Sinnott and Kara Williard caught up with Kjerstin Klein, co-owner of Willi’s Ski and Board. They dove into Kjerstin’s adventurous background as a model and sponsored snowboarder (among several other amazing things); and what it looked like for Kjerstin and her husband Greg to take on Willi’s and maintain it as a family-owned ski shop. Kjerstin explains how to successfully jump into a family business; techniques for how to stay innovative; what it means to truly grow the sport; why ski shops are “conduits” within the ecosystem that is the ski industry; and we learn a lot about the Winter Divas program, a women’s focus group that Kjerstin founded to grow women’s presence and leadership in the industry, plus a whole bunch more. TOPICS & TIMES: Kjerstin’s Background (4:18) Being a Model & Sponsored Snowboarder (9:31) Jumping into a family business (13:12) Staying Innovative (19:01) Advice for family-run small businesses (21:50) Ski shops as conduits (23:19) Families that ski together stay together (26:55) Women-specific gear taking shape (33:07) Winter Divas (49:40) Specialty Retail (1:01:40) Skiing Meets Our Basic Needs (1:04:54) RELATED LINKS: Ep. Sponsor + Exclusive Offer: OpenSnow.com/BLISTER Blister Recommended Shop: Willi’s Ski and Board Blister Summit Panel Video: Women in the Ski Industry Kjerstin's Music Video Appearance Ep.223: Blizzard-Tecnica’s Women2Women Program with Leslie Baker-Brown Ep.167: Willi’s Ski and Snowboard Shops Blister Summit 2023 Registration OUR OTHER PODCASTS Off The Couch Blister Podcast Bikes & Big Ideas CRAFTED Hosted on Acast. See acast.com/privacy for more information.

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